Saudi Arabia's Public Investment Fund launches Al Madinah Heritage Co. to promote and enhance Ajwa date production
Saudi Arabia's sovereign fund, the Public Investment Fund (PIF), has announced the launch of Al Madinah Heritage Co. (MHC), a company focused on promoting and improving the production of Ajwa dates in Madinah.
MHC is part of the PIF's efforts to support the Kingdom's food and agriculture sector and drive economic diversification in line with Saudi Vision 2030.
Ajwa dates are one of the highest quality and most sought-after dates in the world, known for their high nutritional value and health benefits.
They are also rich in fiber, protein, and antioxidants, among other nutritious factors.
Additionally, Ajwa dates hold significant religious and cultural value for Muslims, especially for visitors of Madinah.
The PIF has previously invested in the Kingdom's food and agriculture sector, including the launch of Halal Products Development Co. in October 2022 to promote localization of the halal production industry in Saudi Arabia.
The launch of MHC is expected to elevate the production and distribution of Ajwa dates, further contributing to the development of sustainable agriculture in Madinah.
Ajwa dates are one of the highest quality and most sought-after dates in the world, known for their high nutritional value and health benefits.
They are also rich in fiber, protein, and antioxidants, among other nutritious factors.
Additionally, Ajwa dates hold significant religious and cultural value for Muslims, especially for visitors of Madinah.
The PIF has previously invested in the Kingdom's food and agriculture sector, including the launch of Halal Products Development Co. in October 2022 to promote localization of the halal production industry in Saudi Arabia.
The launch of MHC is expected to elevate the production and distribution of Ajwa dates, further contributing to the development of sustainable agriculture in Madinah.
