Saudi Arabia's Asir Region Unveils Tourism Identity:
Saudi Arabia's Asir region has unveiled its new regional tourism identity, named "Karam Al-Arouma" or "the generosity of the people of Asir." The identity was launched by Asir Governor Prince Turki bin Talal bin Abdulaziz at an official ceremony in Rijal Almaa governorate.
The identity's creation was led by the Asir Region Development Authority, and its CEO, Hashim Al-Dabbagh, stated that it would aid marketing efforts both domestically and internationally.
The identity has been in development for some time and is expected to boost tourism in the region.
Prince Turki of the Asir region in Saudi Arabia aims to establish Asir as a globally recognized year-round tourist destination, leveraging its unique culture and natural attractions.
The region's new identity, "Karam Al-Arouma," reflects the generosity and welcoming nature of its people.
To promote tourism, the "Discover Asir" website has been launched under the "Visit Saudi" umbrella, providing tourists with essential information.