The treasure hunt is integrated into the fourth edition of Riyadh Season, an entertainment festival that features concerts, exhibitions, and a variety of other events, attracting visitors from across the globe to Riyadh during the winter months. This edition's theme is "Big Time," reflecting the scale and diversity of the entertainment on offer.

The competition is designed to be inclusive, with 8 stages of the treasure hunt accessible through a mobile app, allowing a wide audience to participate. The event adds to the rich tapestry of experiences provided by Riyadh Season, which is known for its international celebrities and brands, contributing to the allure of the festival.

Participants interested in joining the events of Riyadh Season can book tickets using the WeBook application. The announcement has generated excitement for the treasure hunt, promising not only substantial prizes but also an engaging and memorable experience for all who take part.