AlUla has spotlighted its agricultural heritage and growing tourism economy with the return of its annual citrus festival, an event that celebrates local produce while reinforcing the region’s role in Saudi Arabia’s wider cultural and economic transformation.

Held amid the winter harvest season, the festival brings together farmers, artisans and visitors to highlight centuries-old cultivation traditions that remain central to AlUla’s identity.

The event features displays of locally grown citrus varieties, traditional farming techniques and culinary offerings that link the region’s past to its present-day revival.

Organisers say the festival provides a vital platform for small-scale farmers to market their produce, exchange expertise and connect with new buyers, while also drawing domestic and international visitors interested in AlUla’s distinctive landscape and heritage.

Officials involved in the programme have emphasised the festival’s economic impact, noting increased visitor numbers, higher demand for local products and expanded opportunities for hospitality and creative industries.

The citrus harvest has become a symbol of sustainable agriculture in the oasis region, supported by modern irrigation practices and conservation efforts designed to protect natural resources.

The festival aligns with Saudi Arabia’s broader strategy to diversify its economy through tourism, culture and agriculture, positioning AlUla as a flagship destination that balances preservation with development.

Investments in infrastructure, heritage sites and community-led initiatives have accelerated in recent years, with events such as the citrus festival helping ensure that local residents benefit directly from growth.

As the celebrations conclude, organisers say the success of the festival reflects rising interest in AlUla’s story and reinforces the role of cultural events in strengthening both the regional economy and national identity.