Saudi Press

Saudi Arabia and the world
Sunday, Jun 01, 2025

Dresscode rolls up its sleeves to widen its Gen Z footprint

Dresscode rolls up its sleeves to widen its Gen Z footprint

Egypt-based e-commerce fashion brand Dresscode is now operating in Saudi Arabia as it plans to become a global brand.

During an exclusive interview with Arab News, Mohammed Abdeldayem, CEO and founder of Dresscode, said that the company is focusing on empowering the Kingdom’s youth through its brand.

“We’re very focused on Generation Z or 18- to 25-year-olds; this is our core market. We came to Saudi Arabia because more than 50 percent of the population is within this age bracket. So there is a huge youth population,” Abdeldayem said.

Dresscode is not your typical fast-fashion brand as it focuses its business operations on sustainability, data, technology and affordability.

“Before Dresscode, we had on-ground stores; then we decided to build an online store that focuses on data analytics,” Abdeldayem said.

Abdeldayem explains that his staff focuses mostly on designs as they want to provide customers with at least 200 new styles a month.

Sustainability in fashion


Fashion is an ever-changing and fast-paced industry; when it comes to keeping up with what the customer wants and focusing on sustainability, Dresscode has balanced it perfectly.

Abdeldayem said that the brand has been able to move its model to a sustainable one by focusing on pre-orders with a considerable number of monthly designs.

“Why would I go buy this item in thousands? This is not what the young generation wants; the generation wants to be unique and special,” he added.

Partnering with about 50 factories, the company dramatically shrunk its batch size and focused on pre-orders using its unique technology.

“We had done more than 100,000 orders that were pre-ordered, which means that we had not produced it before it was ordered. We also use recycled yarns and fabrics in 50 percent of our production,” he stated.

Founded in 2019, the company now has over 15 in-house designers keeping up with the trend and from 500 to 700 orders per day.

“We’re doing between 500 and 700 orders a day. And it could reach 1,000 within the next two or three months. So, this is why we have been given the appetite to look into other markets,” he said.

Why Saudi’s youth?


Abdeldayem explained that the Kingdom’s youth is now the main target for the company, stating that 10 percent of its current orders are coming from the Kingdom.

“Part of our research was that the average Saudi national buys around 70 to 80 new items a year. So, this is a big market for us, compared to the Egyptians, who buy 30 to 40 items per year,” he stated.

"We came to Saudi Arabia because more than 50 percent of the population is within this age bracket."
Mohammed Abdeldayem, CEO and founder of Dresscode.


Abdeldayem is also very intrigued with the change in the Kingdom as the population is absorbing new cultures with open arms.

“We’re working closely with influencers now in Saudi Arabia and creating influencer brands to be sold on our platform. We could do so many things to localize the fashion industry,” he added.

Moreover, the company received its first funding back in 2021 from Egypt Ventures, a collaboration between Saudi Fund for Development and the Egyptian Government. It received $500,000 and massive support from Saudi investors.

“We’re going to Saudi because the Saudi Fund for Development invested in our company. So we’re paying back as well, and we have huge support there in Saudi Arabia,” Abdeldayem added.

The company is planning to become a global brand with other expansion plans in Africa and Gulf Cooperation Council countries.

“After Saudi Arabia, Dubai will come, followed by Bahrain and other neighboring countries. We also plan to enter Africa. Our sister company already has an on-ground operation in Kenya. So, it’s easy for us to establish all the logistics and all the needs,” Abdeldayem added.

The company is also planning to raise series A funding to get $5 million and establish an office in the Kingdom.

Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
OPEC+ Agrees to Increase Oil Output for Third Consecutive Month
Turkey Detains Istanbul Officials Amid Anti-Corruption Crackdown
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
EU Central Bank Pushes to Replace US Dollar with Euro as World’s Main Currency
European and Arab Ministers Convene in Madrid to Address Gaza Conflict
U.S. Health Secretary Ends Select COVID-19 Vaccine Recommendations
Trump Warns Putin Is 'Playing with Fire' Amid Escalating Ukraine Conflict
India and Pakistan Engage Trump-Linked Lobbyists to Influence U.S. Policy
U.S. Halts New Student Visa Interviews Amid Enhanced Security Measures
Trump Administration Cancels $100 Million in Federal Contracts with Harvard
SpaceX Starship Test Flight Ends in Failure, Mars Mission Timeline Uncertain
King Charles Affirms Canadian Sovereignty Amid U.S. Statehood Pressure
Iranian Revolutionary Guard Founder Warns Against Trusting Regime in Nuclear Talks
UAE Offers Free ChatGPT Plus Subscriptions to Citizens
Lebanon Initiates Plan to Disarm Palestinian Factions
Iran and U.S. Make Limited Progress in Nuclear Talks
The Daily Debate: The Fall of the Dollar — Strategic Reset or Economic Self-Destruction?
Trump Administration's Tariff Policies and Dollar Strategy Spark Global Economic Debate
OpenAI Acquires Jony Ive’s Startup for $6.5 Billion to Build a Revolutionary “Third Core Device”
Turkey Weighs Citizens in Public as Erdoğan Launches National Slimming Campaign
Saudi-Spanish Business Forum Commences in Riyadh
Saudi Arabia and Spain Sign MoU to Boost SME Sectors
UK Suspends Trade Talks with Israel Amid Gaza Offensive
Iran and U.S. Set for Fifth Round of Nuclear Talks Amid Rising Tensions
Russia Expands Military Presence Near Finland Amid Rising Tensions
Indian Scholar Arrested in Crackdown Over Pakistan Conflict Commentary
Israel Eases Gaza Blockade Amid Internal Dispute Over Military Strategy
President Biden’s announcement of advanced prostate cancer sparked public sympathy—but behind closed doors, Democrats are in panic
A Chinese company made solar tiles that look way nicer than regular panels!
Indian jet shootdown: the all-robot legion behind China’s PL-15E missiles
The Chinese Dragon: The True Winner in the India-Pakistan Clash
Australia's Venomous Creatures Contribute to Life-Saving Antivenom Programme
The Spanish Were Right: Long Working Hours Harm Brain Function
Did Former FBI Director Call for Violence Against Trump? Instagram Post Sparks Uproar
US and UAE Partner to Develop Massive AI Data Center Complex
Apple's $95 Million Siri Settlement: Eligible Users Have Until July 2 to File Claims
US and UAE Reach Preliminary Agreement on Nvidia AI Chip Imports
President Trump and Elon Musk Welcomed by Emir of Qatar Sheikh Tamim with Cybertruck Convoy
Strong Warning Issued: Do Not Use General Chatbots for Medical, Legal, or Educational Guidance
Saudi Arabia Emerges as Global Tech Magnet with U.S. Backing and Trump’s Visit
This was President's departure from Saudi Arabia. The Crown Prince personally escorted him back to the airport.
NVIDIA and Saudi Arabia Launch Strategic Partnership to Establish AI Centers
Trump Meets Syrian President Ahmad al-Shara in Historic Encounter
Trump takes a blow torch to the neocons and interventionists while speaking to the Saudis
US and Saudi Arabia Sign Landmark Agreements Across Multiple Sectors
Why Saudi Arabia Rolled Out a Purple Carpet for Donald Trump Instead of Red
Elon Musk Joins Trump Meeting in Saudi Arabia
Trump says it would be 'stupid' not to accept gift of Qatari plane
Quantum Computing Threatens Bitcoin Security
Michael Jordan to Serve as Analyst for NBA Games
×