Riyadh - The Saudi Authority for Intellectual Property (SAIP) has initiated an awareness campaign to mark World Intellectual Property Day on April 26.

This year's theme emphasizes the significance of creativity and innovation within the sports sector, alongside the role of intellectual property in protecting relevant elements.

The initiative seeks to educate athletes and the public about safeguarding their intellectual property rights.

As part of its efforts to empower innovators, designers, and developers, SAIP aims to advance technologies, equipment, and solutions that enhance athletic performance and bolster the competitiveness of the sports sector.

By protecting sports innovations and creations, a secure environment is created which encourages investment in sports technology and keeps pace with modern developments in the field.

This move reflects the authority's commitment to supporting progress within the sports industry.

SAIP's campaign underlines the critical role that intellectual property plays in fostering creativity and innovation.