The Asaan Museum has unveiled a dedicated exhibition celebrating Saudi Arabia’s cultural heritage at the Kingdom’s annual camel festival, offering visitors an immersive look into traditions that have shaped Saudi identity for generations.

The exhibition, launched as part of the festival’s cultural programme, showcases artefacts, crafts and historical narratives that reflect the deep connection between camels, desert life and Saudi society.

Museum officials said the display was designed to engage both local and international audiences, presenting heritage in a contemporary format while preserving its authenticity.

Through interactive elements and curated storytelling, the exhibition explores themes such as nomadic life, trade routes, craftsmanship and the social role of camels in the Arabian Peninsula.

The camel festival itself has grown into a major national event, combining sport, culture and tourism, and attracting large crowds from across the Kingdom and abroad.

By participating in the festival, the Asaan Museum aims to broaden public appreciation of Saudi heritage and support national efforts to promote culture as a pillar of economic diversification under Vision 2030. Organisers said the initiative reflects a wider strategy to integrate museums and cultural institutions into major public events, strengthening cultural awareness while reinforcing Saudi Arabia’s rich historical legacy.