Saudi Press

Saudi Arabia and the world
Monday, Jan 30, 2023

Riyadh’s perfume expo offers heady, exquisite scents

The city’s second Perfume Expo is showcasing a heady mix of popular and startup brands at Riyadh Front, much to the olfactory delight of its many visitors.

The event launched on Dec. 24 is part of Riyadh Season’s activities, and will continue until Jan. 9. 

Featuring several social media influencers and celebrities, it has become a magnet for those seeking unique, concentrated and long-lasting perfumes. It is also providing businesses opportunities for those in the industry, including those working independently and online.

Twenty-five-year-old Nujood (who wishes to be known by her first name) told Arab News she prefers buying her perfumes at such events. “I order almost everything I need from online stores, but the one product I make sure I buy in person is perfumes.

“This is my second time visiting the expo and I always find great sales and deals there. That is one of the downsides to the digital age in e-commerce. Sellers can describe fragrance notes but if I don’t understand these scents, I won’t be able to imagine the smell,” she said. 

Owner of online store September, Sara Al-Dughaiman, told Arab News that her client base increased significantly because of her participation exhibition. “The exposure September is gaining from this event is great as a lot more people are visiting my booth.

“Most of them said they would rather smell the product before spending money on it. I explain the scent by the feeling and emotion each fragrance stirs because I noticed customers don’t know what a menage of scents should smell like,” she said.

Al-Dughaiman, who is also a chemist, makes sure her products suit all skin types from sensitive to normal. Her brand offers 14 products with two perfumes and three body care sets, each having a body souffle, scrub, shower gel, and body and hair mist. September’s natural oils are sourced from the UK, fragrances from France, and Shea butter from South Africa.

“The body products are formulated with only 2 percent fragrance to make sure it’s not irritating or stripping the skin,” Al-Dughaiman said. Her two perfume scents L’Epi and Porrima are made up of fragrance and 30 percent oil. L’Epi has fresh peaches and orange flower notes, while Porrima smells like spicy cinnamon, tonka and vanilla.

There is a prominent display at the exhibition of Arabian perfumes because they are known for their unique and special notes, but producers have attempted to serve all needs by combining and experimenting with different scents. 

Greenwich perfumery, another participant at the exhibition, has seen more clients purchasing from the events rather than online. The company’s sales representative, Mohammed Al-Saif, told Arab News: “The idea of Greenwich is that each specific fragrance is inspired by the scent of the city it is named after. Our most in-demand perfumes are Havana, London and Lisbon.”

Havana perfume is derived from the popular Cuban cigar industry, with undertones of tobacco, sandalwood and bergamot. All raw oils used to formulate these fragrances are from Spain and France.

There are more than 100 types of perfume on display at the exhibition offered by 300 manufacturers.

There is also a miniature factory that shows how perfumes are produced.


Related Articles

Saudi Press
Bill Gates is ‘very optimistic’ about the future: ‘Better to be born 20 years from now...than any time in the past’
Tesla reported record profits and record revenues for 2022
Germany confirms it will provide Ukraine with Leopard 2 tanks
Prince Andrew and Virginia Giuffre Photo Is Fake: Ghislaine Maxwell
Opinion | Israel’s Supreme Court Claims a Veto on Democracy
Moonwalker Buzz Aldrin Gets Married On His 93rd Birthday
Who’s Threatening Israeli Democracy?
Federal Reserve Probes Goldman’s Consumer Business
China's first population drop in six decades
Microsoft is finalising plans to become the latest technology giant to reduce its workforce during a global economic slowdown
Saudi FM discusses Kingdom’s economy, oil, Iran and US ties in Davos
Israelis rally in three cities against Netanyahu legal reforms
China's foreign ministry branch in Hong Kong urges British gov't to stop the biased and double standards Hong Kong report
Tesla slashes prices globally by as much as 20 percent
1.4 Million Copies Of Prince Harry's Memoir 'Spare' Sold On 1st Day In UK
After Failing To Pay Office Rent, Twitter May Sell User Names
Lisa Marie Presley, singer and daughter of Elvis, dies aged 54
FIFA president questioned by prosecutors
Britain's Sunak breaks silence and admits using private healthcare
Saudi Arabia plans to use domestic uranium for nuclear fuel
Mohammed Bin Salman chosen most influential Arab leader of 2022
Hype and backlash as Harry's memoir goes on sale. Unnamed royal source says prince 'kidnapped by cult of psychotherapy and Meghan'
United Arab Emirates says it will teach Holocaust in schools
Saudi Arabia set to overtake India as fastest-growing major economy this year 
International medical experts speak out against COVID-19 restrictions on China
Google and Facebook’s dominance in digital ads challenged by rapid ascent of Amazon and TikTok
FTX fraud investigators are digging deeper into Sam Bankman-Fried's inner circle – and reportedly have ex-engineer Nishad Singh in their sights
TikTok CEO Plans to Meet European Union Regulators
France has banned the online sale of paracetamol until February, citing ongoing supply issues
Japan reportedly to give families 1 million yen per child to move out of Tokyo
Saudi Arabia’s female ambassadors: Who are the five women representing the Kingdom?
Almubarak named ‘The Best Central Bank Governor of the Year 2023 for the Middle East’
Hong Kong property brokerages slash payrolls in choppy market
U.S. Moves to Seize Robinhood Shares, Silvergate Accounts Tied to FTX
Effect of EU sanctions on Moscow is ‘less than zero’ – Belgian MEP
Dubai announces $8.7 trillion economic plan to boost trade, investment and global hub status
Coinbase to Pay $100 Million in Settlement With New York Regulator
FTX assets worth $3.5bn held by Bahamas securities regulator
A Republican congressman-elect is under investigation in New York after he admitted he lied about his education and work experience.
Brazilian football legend Pele, arguably the greatest player ever, has died at the age of 82.
Hong Kong to scrap almost all its Covid rules
EU calls screening of travellers from China unjustified
US imposes Covid testing for visitors from China
Ukraine President Volodymyr Zelenskyy Addresses Joint Session of Congress - FULL SPEECH
Where is Rishi? Chancellor Jeremy Hunt's excuses about the UK's economic challenges just don't make sense
Former FTX CEO Bankman-Fried finally arrested in Bahamas after U.S. files charges
Corruption works: House Financial Services Chair Waters doesn't plan to subpoena her donor, Sam Bankman-Fried, to testify at hearing on FTX collapse
Ronaldo's new contract...
Prince William's godmother resigns honorary royal role after exposing her/their racism
Tax fraud verdict again exposes illusion of Trump the master businessman