Saudi Press

Saudi Arabia and the world
Thursday, Sep 04, 2025

Riyadh’s perfume expo offers heady, exquisite scents

The city’s second Perfume Expo is showcasing a heady mix of popular and startup brands at Riyadh Front, much to the olfactory delight of its many visitors.

The event launched on Dec. 24 is part of Riyadh Season’s activities, and will continue until Jan. 9. 

Featuring several social media influencers and celebrities, it has become a magnet for those seeking unique, concentrated and long-lasting perfumes. It is also providing businesses opportunities for those in the industry, including those working independently and online.

Twenty-five-year-old Nujood (who wishes to be known by her first name) told Arab News she prefers buying her perfumes at such events. “I order almost everything I need from online stores, but the one product I make sure I buy in person is perfumes.

“This is my second time visiting the expo and I always find great sales and deals there. That is one of the downsides to the digital age in e-commerce. Sellers can describe fragrance notes but if I don’t understand these scents, I won’t be able to imagine the smell,” she said. 

Owner of online store September, Sara Al-Dughaiman, told Arab News that her client base increased significantly because of her participation exhibition. “The exposure September is gaining from this event is great as a lot more people are visiting my booth.


“Most of them said they would rather smell the product before spending money on it. I explain the scent by the feeling and emotion each fragrance stirs because I noticed customers don’t know what a menage of scents should smell like,” she said.


Al-Dughaiman, who is also a chemist, makes sure her products suit all skin types from sensitive to normal. Her brand offers 14 products with two perfumes and three body care sets, each having a body souffle, scrub, shower gel, and body and hair mist. September’s natural oils are sourced from the UK, fragrances from France, and Shea butter from South Africa.

“The body products are formulated with only 2 percent fragrance to make sure it’s not irritating or stripping the skin,” Al-Dughaiman said. Her two perfume scents L’Epi and Porrima are made up of fragrance and 30 percent oil. L’Epi has fresh peaches and orange flower notes, while Porrima smells like spicy cinnamon, tonka and vanilla.

There is a prominent display at the exhibition of Arabian perfumes because they are known for their unique and special notes, but producers have attempted to serve all needs by combining and experimenting with different scents. 

Greenwich perfumery, another participant at the exhibition, has seen more clients purchasing from the events rather than online. The company’s sales representative, Mohammed Al-Saif, told Arab News: “The idea of Greenwich is that each specific fragrance is inspired by the scent of the city it is named after. Our most in-demand perfumes are Havana, London and Lisbon.”

Havana perfume is derived from the popular Cuban cigar industry, with undertones of tobacco, sandalwood and bergamot. All raw oils used to formulate these fragrances are from Spain and France.

There are more than 100 types of perfume on display at the exhibition offered by 300 manufacturers.

There is also a miniature factory that shows how perfumes are produced.

Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Information Warfare in the Age of AI: How Language Models Become Targets and Tools
Israeli Airstrike in Yemen Kills Houthi Prime Minister
After the Shock of Defeat, Iranians Yearn for Change
YouTube Altered Content by Artificial Intelligence – Without Permission
Iran Faces Escalating Water Crisis as Protests Spread
More Than Half a Million Evacuated as Typhoon Kajiki Heads for Vietnam
HSBC Switzerland Ends Relationships with Over 1,000 Clients from Saudi Arabia, Lebanon, Qatar, and Egypt
Sharia Law Made Legally Binding in Austria Despite Warnings Over 'Incompatible' Values
Dogfights in the Skies: Airbus on Track to Overtake Boeing and Claim Aviation Supremacy
Tim Cook Promises an AI Revolution at Apple: "One of the Most Significant Technologies of Our Generation"
Are AI Data Centres the Infrastructure of the Future or the Next Crisis?
Miles Worth Billions: How Airlines Generate Huge Profits
Zelenskyy Returns to White House Flanked by European Allies as Trump Pressures Land-Swap Deal with Putin
Beijing is moving into gold and other assets, diversifying away from the dollar
Cristiano Ronaldo Makes Surprise Stop at New Hong Kong Museum
Zelenskyy to Visit Washington after Trump–Putin Summit Yields No Agreement
High-Stakes Trump-Putin Summit on Ukraine Underway in Alaska
Iranian Protection Offers Chinese Vehicle Shipments a Cost Advantage over Japanese and Korean Makers
Saudi Arabia accelerates renewables to curb domestic oil use
Cristiano Ronaldo and Georgina Rodríguez announce engagement
Asia-Pacific dominates world’s busiest flight routes, with South Korea’s Jeju–Seoul corridor leading global rankings
Private Welsh island with 19th-century fort listed for sale at over £3 million
Sam Altman challenges Elon Musk with plans for Neuralink rival
Australia to Recognize the State of Palestine at UN Assembly
The Collapse of the Programmer Dream: AI Experts Now the Real High-Earners
Armenia and Azerbaijan to Sign US-Brokered Framework Agreement for Nakhchivan Corridor
British Labour Government Utilizes Counter-Terrorism Tools for Social Media Monitoring Against Legitimate Critics
WhatsApp Deletes 6.8 Million Scam Accounts Amid Rising Global Fraud
Nine people have been hospitalized and dozens of salmonella cases have been reported after an outbreak of infections linked to certain brands of pistachios and pistachio-containing products, according to the Public Health Agency of Canada
Texas Residents Face Water Restrictions While AI Data Centers Consume Millions of Gallons
Tariffs, AI, and the Shifting U.S. Macro Landscape: Navigating a New Economic Regime
India Rejects U.S. Tariff Threat, Defends Russian Oil Purchases
United States Establishes Strategic Bitcoin Reserve and Digital Asset Stockpile
Thousands of Private ChatGPT Conversations Accidentally Indexed by Google
China Tightens Mineral Controls, Curtailing Critical Inputs for Western Defence Contractors
OpenAI’s Bold Bet: Teaching AI to Think, Not Just Chat
BP’s Largest Oil and Gas Find in 25 Years Uncovered Offshore Brazil
JPMorgan and Coinbase Unveil Partnership to Let Chase Cardholders Buy Crypto Directly
British Tourist Dies Following Hair Transplant in Turkey, Police Investigate
WhatsApp Users Targeted in New Scam Involving Account Takeovers
Trump Deploys Nuclear Submarines After Threats from Former Russian President Medvedev
Germany’s Economic Breakdown and the Return of Militarization: From Industrial Collapse to a New Offensive Strategy
IMF Upgrades Global Growth Forecast as Weaker Dollar Supports Outlook
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
"Crazy Thing": OpenAI's Sam Altman Warns Of AI Voice Fraud Crisis In Banking
Japanese Prime Minister Vows to Stay After Coalition Loses Upper House Majority
President Trump Diagnosed with Chronic Venous Insufficiency After Leg Swelling
Man Dies After Being Pulled Into MRI Machine Due to Metal Chain in New York Clinic
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
"Can You Hit Moscow?" Trump Asked Zelensky To Make Putin "Feel The Pain"
×