The launch event brought together officials, experts, media, and government entities.

Burak Cakmak, Fashion Commission CEO, emphasized The Lab's importance for the Kingdom's fashion industry, as it is centrally located in Riyadh.

The studio aims to simplify the fashion manufacturing process, offering local designers and brands the essential resources to bring their creative ideas to life.

The Lab, a new initiative in Riyadh, Saudi Arabia, is emphasized by Cakmak as fostering innovation and sustainable practices in the fashion industry.

Equipped with advanced infrastructure and technologies, it enhances manufacturing capabilities and offers local designers and businesses the opportunity to use the "Made in Riyadh" brand, promoting local talents nationally and internationally.

David Henry, CEO of Misk City, sees The Lab as a significant landmark that will elevate the fashion industry in Saudi Arabia.

The text highlights the importance of Misk City in promoting national retail brands and helping small and medium-sized enterprises in Saudi Arabia's fashion sector grow.

A collaboration between the Fashion Commission and Misk City at The Lab is mentioned, which aims to advance the fashion industry by providing educational and training programs for young designers and creating new investment opportunities.