Saudi Press

Saudi Arabia and the world
Tuesday, Jan 13, 2026

Reopening verdict: 'It was 'buzzing, chaotic and crazy'

Reopening verdict: 'It was 'buzzing, chaotic and crazy'

On Monday morning, many business owners across the country nervously flipped signs from 'closed' to 'open'.

Non-essential shops in England and Wales, as well as gyms, theme parks and hairdressers, were allowed to welcome customers again, more than three months after being forced to shut.

Several bosses told us all they had done to prepare for the big reopening - from paint jobs to buying new furniture.

They told BBC News how the first week of trading in the "new normal" went.

'Customers are hungry to come back'

Afolabi Akinola, Emeka Obanye and Joshua Oladimeji, founders of Elite Evolution, in Hackney, London, have made big changes in the time their gym has been closed.

They've upgraded the booking system, sanitised equipment and introduced new rules on not sharing boxing gloves.

Since reopening, they have allowed six clients in to train at a time, each working out within their own taped-out area.

"Reopening feels like we re-launched again - just like the good old days when we first started. We were really nervous but people seem revitalised," says Joshua.

The gym has seen about a 30% uplift in enquiries for personal training sessions and bookings for training slots since Monday.

"Our business line is buzzing with people wanting to come back," he adds.


In order to keep up with demand and ensure people can train at quieter times, they've been open 24 hours a day. Joshua says one client has booked in at 05:00 every day, while others have organised evening workouts around fasting periods during Ramadan.

He adds that the first week back has had a real "feel-good factor", with customers telling them getting back in the gym has boosted their mental health.

It's a lesson the firm is keen to take forward: "Covid and lockdown have brought about sadness, people losing loved ones and other challenges.

"We're trying to be more than just a gym and really put our focus on that mental health aspect too... although we do need specialist help and know it's a big challenge."

'It's been chaotic, but lovely'
Stacey Manning and her daughter leafleted customers to reassure them ahead of Monday's reopening

"'It's just been chaotic, but so lovely. It's so nice to see staff and clients back," says Stacey Manning.

In her hair and beauty salon, Ooh La La, in Coventry, customers have been booking up slots for total transformations.

"We're getting phone calls on the day with customers asking if we can squeeze them in - coming in with brown hair and asking to go bleach blonde!"

In the first week of trading, her team of hairdressers have largely been working from 08:00 until 20:00, while "quite a few" new clients have started plans for Botox treatments.

"These treatments aren't just cosmetic," Stacey adds. "People are leaving so happy after having a transformation after a year of staring at themselves on a computer screen and picking apart their flaws."


And the diary doesn't look set to quieten down until the end of May, although the salon is working at about half capacity to ensure social distancing.

Stacey has also been heartened by the return of some elderly clients. "One of our ladies has had both vaccines and sat there full of confidence having gels put back on her nails... in the previous lockdown you could hear how nervous she was in her voice.

"It's so nice seeing people more relaxed as restrictions ease - everyone seems so happy and excited."

'A little bit of blue sky is what we need'

On Monday morning, Julie Dalton, manager of Gulliver's Valley theme park in Rotherham, Yorkshire, walked across the car park performing final checks before thrill-seekers were allowed in.

"Hearing the music was a huge relief," she says. "It meant we were opening up again."

"We've not made a money since before Christmas and that's a long time not to have money coming into a business," she adds.

The park will reopen each weekend, with all of the available pre-booked slots taken.

Julie believes that a change of scene is what customers are after, following months of lockdown restrictions: "It's something different and means the kids have a bit of normality.

"A bit of blue sky and sunshine is what we desperately need as a nation - and people just need to be out and about for their mental health."


While she describes watching customers and staff return as a weight lifting, reopening has brought some challenges.

The theme park - which offers rides, attractions and mini-breaks - can't run shows, its restaurants are closed for indoor dining, and staff and customers must socially distance.

Like last summer, some guests have pushed back on the requirement to wear face masks on rides.

Julie says: "You have to deal with that, point out the markers and explain the face masks are there for a reason. I have to protect my team and you have get up close to people when you're checking seat belts or lap bars."

But she adds: "It's been incredibly positive overall - just knowing that the smiley faces are there behind the masks."

'Trade started slowly and suddenly exploded'

At Nostimo restaurant in central London, Monday saw a slower start to the day.

That was until the lunchtime service. "After 12:00, it exploded. We were full the whole time, with the next customers outside waiting and we were going like crazy", says Michael Petsalakis.

He says each day has been "extremely busy", with income increasing by 270% in comparison with when the Greek restaurant was just offering delivery services.

Nostimo's outdoor area can now seat 100 diners

All in all, the firm spent £130,000 on improvements ahead of reopening, which included taking over the space of a Mexican restaurant which closed next door.

Its outdoor dining areas, with brand new furniture and recently laid wooden flooring, are fully booked until Wednesday, with the exception of a few spaces for walk-ins.

Michael says customers have been like "children getting to go outside for playtime", favouring traditional Greek dishes such as moussaka or souvlaki.

He adds it's been a "pleasure" to see the return of the four members of staff who spent 12 months on furlough.

"We have missed seeing our staff and our customers' faces - that's why we're in the hospitality business."

Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Trump Designates Saudi Arabia a Major Non-NATO Ally, Elevating US–Riyadh Defense Partnership
Trump Organization Deepens Saudi Property Focus with $10 Billion Luxury Developments
There is no sovereign immunity for poisoning millions with drugs.
Mohammed bin Salman’s Global Standing: Strategic Partner in Transition Amid Debate Over His Role
Saudi Arabia Opens Property Market to Foreign Buyers in Landmark Reform
The U.S. State Department’s account in Persian: “President Trump is a man of action. If you didn’t know it until now, now you do—do not play games with President Trump.”
CNN’s Ranking of Israel’s Women’s Rights Sparks Debate After Misleading Global Index Comparison
Saudi Arabia’s Shifting Regional Alignment Raises Strategic Concerns in Jerusalem
OPEC+ Holds Oil Output Steady Amid Member Tensions and Market Oversupply
Iranian Protests Intensify as Another Revolutionary Guard Member Is Killed and Khamenei Blames the West
President Trump Says United States Will Administer Venezuela Until a Secure Leadership Transition
Delta Force Identified as Unit Behind U.S. Operation That Captured Venezuela’s President
Trump Announces U.S. Large-Scale Strike on Venezuela, Declares President Maduro and Wife Captured
Saudi-UAE Rift Adds Complexity to Middle East Diplomacy as Trump Signals Firm Leadership
OPEC+ to Keep Oil Output Policy Unchanged Despite Saudi-UAE Tensions Over Yemen
Saudi Arabia and UAE at Odds in Yemen Conflict as Southern Offensive Deepens Gulf Rift
Abu Dhabi ‘Capital of Capital’: How Abu Dhabi Rose as a Sovereign Wealth Power
Diamonds Are Powering a New Quantum Revolution
Trump Threatens Strikes Against Iran if Nuclear Programme Is Restarted
Why Saudi Arabia May Recalibrate Its US Spending Commitments Amid Rising China–America Rivalry
Riyadh Air’s First Boeing 787-9 Dreamliner Completes Initial Test Flight, Advancing Saudi Carrier’s Launch
Saudi Arabia’s 2025: A Pivotal Year of Global Engagement and Domestic Transformation
Saudi Arabia to Introduce Sugar-Content Based Tax on Sweetened Drinks from January 2026
Saudi Hotels Prepare for New Hospitality Roles as Alcohol Curbs Ease
Global Airports Forum Highlights Saudi Arabia’s Emergence as a Leading Aviation Powerhouse
Saudi Arabia Weighs Strategic Choice on Iran Amid Regional Turbulence
Not Only F-35s: Saudi Arabia to Gain Access to the World’s Most Sensitive Technology
Saudi Arabia Condemns Sydney Bondi Beach Shooting and Expresses Solidarity with Australia
Washington Watches Beijing–Riyadh Rapprochement as Strategic Balance Shifts
Saudi Arabia Urges Stronger Partnerships and Efficient Aid Delivery at OCHA Donor Support Meeting in Geneva
Saudi Arabia’s Vision 2030 Drives Measurable Lift in Global Reputation and Influence
Alcohol Policies Vary Widely Across Muslim-Majority Countries, With Many Permitting Consumption Under Specific Rules
Saudi Arabia Clarifies No Formal Ban on Photography at Holy Mosques for Hajj 2026
Libya and Saudi Arabia Sign Strategic MoU to Boost Telecommunications Cooperation
Elon Musk’s xAI Announces Landmark 500-Megawatt AI Data Center in Saudi Arabia
Israel Moves to Safeguard Regional Stability as F-35 Sales Debate Intensifies
Cardi B to Make Historic Saudi Arabia Debut at Soundstorm 2025 Festival
U.S. Democratic Lawmakers Raise National Security and Influence Concerns Over Paramount’s Hostile Bid for Warner Bros. Discovery
Hackers Are Hiding Malware in Open-Source Tools and IDE Extensions
Traveling to USA? Homeland Security moving toward requiring foreign travelers to share social media history
Wall Street Analysts Clash With Riyadh Over Saudi Arabia’s Deficit Outlook
Trump and Saudi Crown Prince Cement $1 Trillion-Plus Deals in High-Profile White House Summit
Saudi Arabia Opens Alcohol Sales to Wealthy Non-Muslim Residents Under New Access Rules
U.S.–Saudi Rethink Deepens — Washington Moves Ahead Without Linking Riyadh to Israel Normalisation
Saudi Arabia and Israel Deprioritise Diplomacy: Normalisation No Longer a Middle-East Priority
Saudi Arabia Positions Itself as the Backbone of the Global AI Era
As Trump Deepens Ties with Saudi Arabia, Push for Israel Normalization Takes a Back Seat
Thai Food Village Debuts at Saudi Feast Food Festival 2025 Under Thai Commerce Minister Suphajee’s Lead
Saudi Arabia Sharpens Its Strategic Vision as Economic Transformation Enters New Phase
Saudi Arabia Projects $44 Billion Budget Shortfall in 2026 as Economy Rebalances
×