Saudi Press

Saudi Arabia and the world
Thursday, Oct 02, 2025

Egypt smartphone sales to increase as schools return

Egypt smartphone sales to increase as schools return

Ministry of Education and Technical Education intends to rely extensively on technologies in upcoming academic year
Phone manufacturers are expecting a considerable rise in tablet and smartphone sales as schools return for the new academic year.

The significant rise in sales of these goods is anticipated, after a slow performance during the first half (H1) of 2020 due to the novel coronavirus (COVID-19) pandemic.

The Ministry of Education and Technical Education intends to rely extensively on technologies in the upcoming academic year, to ensure that educational institutions maintain state-implemented precautionary measures.

This is set to have a knock-on effect on tablet and smartphone sales, which are projected to see nationwide growth as students across Egypt look to maintain their studies.

Moussa Georgy, Director of Brand and Public Relations at Samsung Egypt, said that Samsung is continuing its cooperation with the Ministry of Education, for the third year in a row, to supply schools with tablets.

Georgy added that the return of schools marks an important season for increasing sales of electronic devices, especially tablets. This year will see even greater demand on technologies that can be used for studies, given the greater reliance on distance learning due to social distancing measures.

He said that Samsung has a large list of tablets, ranging from EGP 2,900 up to EGP 7,000, to suit different social segments and needs.

Georgy explained that a wide base of schools have turned to digitising their education outputs, and have begun to prepare themselves for this. The schools have either asked parents to purchase specific tablets, or have handed devices over to students as part of the toolkit for the new academic year.

Moreover, Mahmoud Taha, Marketing Director at Realme for Smartphones, said that the start of the academic year has always been a high season in sales of smartphones and other electronic devices.

This comes particularly as the Egyptian government has shifted towards a greater reliance on technology in various aspects of life, as part of its “Digital Egypt” initiative. A significant part of this digital transformation has seen a greater shift towards online learning for a large part of the upcoming academic year.

He added that Realme has launched a range of discounts on a wide variety of its products, to take advantage of the new academic year and drive sales.

A source at Chinese technology firm, Huawei, said that the company has prepared offers and marketing campaigns for the return of schools. These include a range of discounts on a number of tablets and personal computers.

The source added that the company is also putting in place a system allowing customers to pay in instalments through its branches, in cooperation with a number of banks. They also revealed that Huawei had launched the latest series of Mate Pad tablets, which are especially suitable for university students.

Bassem Megahed, head of Raya Trading and Distribution Company, a Raya Holding for Financial Investments subsidiary, said that an agreement is underway with a number of banks operating in Egypt to provide credit payment facilities on electronic devices.

He noted that the market is expected to witness a movement in sales due to students returning to school, and the increased interest among parents in providing technological tools for students.

This shift in learning habits is aimed at facilitating their academic achievement, especially since education this year will be a combination of both online and traditional forms of learning.
Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Altman Says GPT-5 Already Outpaces Him, Warns AI Could Automate 40% of Work
Trump Organization Teams with Saudi Developer on $1 Billion Trump Plaza in Jeddah
Electronic Arts to Be Taken Private in Historic $55 Billion Buyout
Colombian President Petro Vows to Mobilize Volunteers for Gaza and Joins List of Fighters
Nvidia and Abu Dhabi’s TII Launch First AI-&-Robotics Lab in the Middle East
UK, Canada, and Australia Officially Recognise Palestine in Historic Shift
New Eye Drops Show Promise in Replacing Reading Glasses for Presbyopia
Dubai Property Boom Shows Strain as Flippers Get Buyer’s Remorse
Top AI Researchers Are Heading Back to China as U.S. Struggles to Keep Pace
JWST Data Brings TRAPPIST-1e Closer to Earth-Like Habitability
UAE-US Stargate Project Poised to Make Abu Dhabi a Global AI Powerhouse
Trump and Starmer Clash Over UK Recognition of Palestinian State Amid State Visit
Saudi Arabia cracks down on music ‘lounges’ after conservative backlash
Saudi Arabia Signs ‘Strategic Mutual Defence’ Pact with Pakistan, Marking First Arab State to Gain Indirect Access to Nuclear Strike Capabilities in the Region
Sam Altman sells the 'Wedding Estate' in Hawaii for 49 million dollars
Turkish car manufacturer Togg Enters German Market with 5-Star Electric Sedan and SUV to Challenge European EV Brands
World’s Longest Direct Flight China Eastern to Launch 29-Hour Shanghai–Buenos Aires Direct Flight via Auckland in December
New OpenAI Study Finds Majority of ChatGPT Use Is Personal, Not Professional
Kuwait opens bidding for construction of three cities to ease housing crunch.
This Week in AI: Meta’s Superintelligence Push, xAI’s Ten Billion-Dollar Raise, Genesis AI’s Robotics Ambitions, Microsoft Restructuring, Amazon’s Million-Robot Milestone, and Google’s AlphaGenome Update
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
Could AI Nursing Robots Help Healthcare Staffing Shortages?
Turkish authorities seize leading broadcaster amid fraud and tax investigation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Big Oil Slashes Jobs and Investments Amid Prolonged Low Crude Prices
Social Media Access Curtailed in Turkey After CHP Calls for Rallies Following Police Blockade of Istanbul Headquarters
Did the Houthis disrupt the internet in the Middle East? Submarine cables cut in the Red Sea
Gold Could Reach Nearly $5,000 if Fed Independence Is Undermined, Goldman Sachs Warns
Uruguay, Colombia and Paraguay Secure Places at 2026 World Cup
Trump Administration Advances Plans to Rebrand Pentagon as Department of War Instead of the Fake Term Department of Defense
Tether Expands into Gold Sector with Profit-Driven Diversification
Trump’s New War – and the ‘Drug Tyrant’ Fearing Invasion: ‘1,200 Missiles Aimed at Us’
At the Parade in China: Laser Weapons, 'Eagle Strike,' and a Missile Capable of 'Striking Anywhere in the World'
Information Warfare in the Age of AI: How Language Models Become Targets and Tools
Israeli Airstrike in Yemen Kills Houthi Prime Minister
After the Shock of Defeat, Iranians Yearn for Change
YouTube Altered Content by Artificial Intelligence – Without Permission
Iran Faces Escalating Water Crisis as Protests Spread
More Than Half a Million Evacuated as Typhoon Kajiki Heads for Vietnam
HSBC Switzerland Ends Relationships with Over 1,000 Clients from Saudi Arabia, Lebanon, Qatar, and Egypt
Sharia Law Made Legally Binding in Austria Despite Warnings Over 'Incompatible' Values
Dogfights in the Skies: Airbus on Track to Overtake Boeing and Claim Aviation Supremacy
Tim Cook Promises an AI Revolution at Apple: "One of the Most Significant Technologies of Our Generation"
Are AI Data Centres the Infrastructure of the Future or the Next Crisis?
Miles Worth Billions: How Airlines Generate Huge Profits
Zelenskyy Returns to White House Flanked by European Allies as Trump Pressures Land-Swap Deal with Putin
Beijing is moving into gold and other assets, diversifying away from the dollar
Cristiano Ronaldo Makes Surprise Stop at New Hong Kong Museum
Zelenskyy to Visit Washington after Trump–Putin Summit Yields No Agreement
×