AlUla has announced a new partnership with Saudi Music Hub designed to amplify the voices of young musicians and strengthen the Kingdom’s growing creative economy.

The collaboration brings together AlUla’s cultural development agenda with Saudi Music Hub’s role as a national platform for music education, production and talent development, creating new pathways for aspiring artists.

Under the partnership, young musicians will gain access to training programmes, mentorship, live performance opportunities and professional resources aimed at building sustainable careers in music.

Initiatives are expected to include workshops, residencies and curated showcases in AlUla, allowing emerging talent to perform in one of Saudi Arabia’s most culturally significant destinations while engaging with industry professionals.

Officials involved in the programme said the initiative reflects a broader commitment to empowering youth and supporting creative expression as part of Saudi Arabia’s cultural transformation.

By combining AlUla’s investment in heritage and contemporary arts with Saudi Music Hub’s focus on skills development, the partnership seeks to elevate local voices and encourage innovation across genres.

The move aligns with national efforts to diversify the economy and expand the cultural and entertainment sectors, creating new employment opportunities and platforms for young Saudis.

Organisers noted that music is a powerful vehicle for storytelling and cultural exchange, and that nurturing homegrown talent will help position Saudi Arabia as a regional centre for creative production.

The partnership is expected to roll out its first programmes in the coming months, with organisers signalling that additional collaborations and international exchanges may follow as the initiative grows.