Saudi Press

Saudi Arabia and the world
Saturday, Feb 21, 2026

Where to buy a flat in London:the top 20 postcodes where cost-conscious first-timers buyers are driving hard bargains

Where to buy a flat in London:the top 20 postcodes where cost-conscious first-timers buyers are driving hard bargains

The top 20 London postcodes where cost-conscious first-timers buyers…

With second steppers struggling to find the cash to move up the ladder and potential downsizers determinedly staying put, first timers are now in the spotlight as London’s most powerful group of buyers.

Almost half of all homes sold in the capital in the past year have been to newbies on the housing ladder; in some areas it’s almost three quarters, according to exclusive new research from Hamptons International.

The proportion of homes sold to first-time buyers has been on the up since the start of the recession. In 2008 they were responsible for just under a quarter of all home purchases, rising to 37 per cent in 2012 and 44 per cent so far this year.

“I think downsizers are still struggling to come to terms with the value of their properties, and second steppers are caught because there is a big step between a flat and a house,” says Narendra Gandhi, a partner at Winkworth.

“First-time buyers are relatively more active because there is still money coming from the Bank of Mum and Dad, and if you have got two people buying together they may have been able to amass a deposit together.”

Typically, adds Gandhi, first-time buyers in W3, for example, are thirtysomething, looking for a home they can stay in for at least the medium term, and are very price-conscious.

“They are driving very hard bargains,” he says.

Top spots: Wembley and Alperton, HA0

The research found that the top postcode for London’s first-time buyers is HA0, a swathe of north-west London hugging the North Circular road, and the focus of major housebuilding at both Wembley and Alperton.

New homes means Help to Buy London, and this Government-sponsored vehicle for assisting buyers without gigantic deposits on to the housing ladder is the key reason for the area’s popularity.

Almost three quarters of homes there are sold to novice buyers, who spend an average of just under £404,000.

London’s top 20 first-time buyer postcodes

Postcode Areas covered Percentage of homes bought by first-timers Average property price
HA0 Alperton, Sudbury, Wembley Central, North Wembley 74% £403,380
N17 Tottenham, North Tottenham 74% £395,540
N4 Finsbury Park, Manor House, Harringay, Stroud Green 73% £597,360
W6 Hammersmith, Ravenscourt Park 71% £866,250
W3 Acton, East Acton, Park Royal, West Acton 68% £599,430
NW2 Cricklewood, Willesden, Neasden, Dollis Hill, Childs Hill 67% £614,460
E2 Bethnal Green, Haggerston, Shoreditch, Cambridge Heath 67% £518,710
NW9 The Hyde, Collindale, Kingsbury, Queensbury, West Hendon 64% £409,400
N22 Wood Green, Bounds Green, Bowes Park 64% £522,540
E12 Manor Park, Little Ilford, Aldersbrook 63% £404,040

Source: Hamptons International and ONS

Top spots: Tottenham, N17

Another regeneration option, Tottenham is equally popular. Again 74 per cent of homes in the N17 postcode are being sold to first-time buyers at a marginally more affordable £396,000 average spend.

Mustafa Khalifa, director of Hunters, says first-time buyers are funnelling northwards into N17 after being priced out of more-expensive South Tottenham, N15, and tend to cluster at the fringes of the two postcodes.

Buyers seeking Victorian conversion flats try the streets close to Downhills Park, where a two-bedroom home would cost £370,000 to £430,000, or Tottenham Hale where the current crop of new-build two-bedroom flats cost £400,000 to £450,000.

“I remember what Tottenham used to be like, but now when you walk around it is all young professionals and families,” says Khalifa. “You’ve got great transport links, Walthamstow Wetlands — and there is just a lot more to do.”
More first-time buyer hotspots

Third place in the league table is the more central, more expensive north London postcode N4, which covers Finsbury Park, Manor House, Harringay and Stroud Green.

First-time buyers account for 73 per cent of all sales in N4, with the average spend increasing to £597,000.

More affluent first timers, meanwhile, are heading to the outer fringes of west London for great transport links, social life, and open spaces.

The most popular option, taking fourth spot in the league table is Hammersmith, W6, with an average first timer spend leaping to £866,000.

For a similar vibe for a lot less money, Crossrail-friendly Acton is also seeing first-time buyer investment: 68 per cent of homes are sold to starter-buyers who spend an average £599,000.

Gandhi of Winkworth believes the lure of the Elizabeth line, coming to Acton’s mainline station, is encouraging buyers. “They still feel that it is a good investment,” he says.

First timers are keen on the Gunnersbury Triangle, where you can pick up a freehold, three-bedroom house for about £700,000.

Around Acton station a two-bedroom period apartment will cost in the region of £450,000 to £500,000 and Gandhi says first timers are very keen on an extra bedroom.

“In some cases they are looking to rent it out.”

Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Concerns Mount Over Potential Saudi Uranium Enrichment in Prospective US Nuclear Accord
Trump Directs Government to Release UFO and Alien Information
Trump Signs Global 10% Tariffs on Imports
Investability Emerges as the Defining Test of Saudi Arabia’s Next Market Phase
Saudi Arabia’s Packaging Market Accelerates as Sustainability and E-Commerce Drive Transformation
Saudi Arabia’s Strategic Minerals Drive Offers Lessons for Europe’s Supply Chain Ambitions
Saudi Arabia Unveils $32 Billion Push Into Theme Parks and Global Entertainment
Saudi Crude Exports to India Climb Sharply, Closing Gap With Russia
Saudi Arabia’s Halal Cosmetics Market Expands as Faith and Ethical Beauty Drive Growth
United Kingdom Denies U.S. Access to Military Base for Potential Iran Strike
ImmunityBio Secures Saudi Partnerships to Launch Flagship Cancer Therapy
Türkiye and Saudi Arabia Launch Expanded Renewable Energy Partnership
US Supreme Court Voids Trump’s Emergency Tariff Plan, Reshaping Trade Power and Fiscal Risk
UK Intensifies Efforts to Secure Saudi Investment in Next-Generation Fighter Jet Programme
Saudi Arabia Tops Middle East Green Building Rankings with Record Growth in 2025
Qatar and Saudi Arabia Each Commit One Billion Dollars to President Trump’s ‘Board of Peace’ Initiative
Ramadan 2026 Prayer Times Set as Fasting Begins in Saudi Arabia and Egypt Announces Dates
Saudi Arabia Launches Ramadan 2026 Hotel Campaign to Boost Religious and Leisure Tourism
Saudi Arabia Seeks Reroute of Greece-Bound Fibre-Optic Cable Through Syria Instead of Israel
Saudi-Backed Scopely Acquires Majority Stake in Turkey’s Loom Games to Expand Mobile Portfolio
Zodiac Milpro Launches Zid Marine Joint Venture in Saudi Arabia to Expand Regional Shipbuilding
Saudi Arabia Reaffirms Reform Path Amid Claims of Ideological Reversal
Calls Grow for Saudi Arabia and UAE to Settle Differences Through Direct Dialogue
Jensen Huang just told the story of how Elon Musk became NVIDIA’s very first customer for their powerful AI supercomputer
British couple sentenced to 10 years in Iran for espionage
Former British Prince Andrew Arrested on Suspicion of Misconduct in Public Office
Unitree Robotics founder Wang Xingxing showcases future robot deployment during Spring Festival Gala.
Prince William Holds Talks with Crown Prince Mohammed bin Salman During Saudi Visit
Saudi Arabia’s Humain Commits $3 Billion Investment to Elon Musk’s xAI
SCOPA Executive Unveils Ambitious Relaunch Strategy for Saudi Production Company
Saudi Arabia Sees Rise in Business Visa Rejections Amid Tighter Compliance Checks
Saudi PIF Transfers Take-Two Stake to Savvy Games Group in Strategic Gaming Push
Jimmy Carr Says He ‘Loved’ Saudi Arabia Show Amid Debate Over Performing in the Kingdom
Sotheby’s ‘Origins II’ Auction Signals Saudi Collectors’ Shift Toward Cultural Legacy
EY and Microsoft Deepen Saudi Arabia Partnership with Launch of EY Studio+
Google Pay Launches Support for Mastercard Cards in Saudi Arabia
Saudi Arabia Bolsters Maritime Surveillance Fleet with Four C-27J Patrol Aircraft
Kazakhstan and Saudi Arabia Deepen Strategic Partnership with New Investment and Energy Agreements
Saudi Crown Prince Receives Written Message from Kazakhstan’s President Amid Expanding Strategic Ties
ImmunityBio Shares Rise After Saudi Arabia BCG Manufacturing Update Spurs Investor Optimism
Global Music Star Tyla Confirmed as Headliner at 2026 Saudi Arabian Grand Prix Entertainment Lineup
Somalia and Saudi Arabia Forge New Military Partnership Amid Regional Power Shifts
Saudi Arabia and Several Nations Criticize Israeli West Bank Land Measures as Diplomatic Tensions Rise
Saudi Public Investment Fund Transfers Stake in Take-Two Interactive as Portfolio Strategy Evolves
Saudi Arabia’s Flagship Defense Expo Highlights Industrial Ambitions and Expanding Arms Portfolio
Strategic Divergence Deepens as Saudi Arabia and UAE Recalibrate Gulf Partnership
Saudi Arabia Confirms Start of Ramadan as Crescent Moon Sighted, While Other Nations Begin a Day Later
Rubio Calls for Sweeping U.N. Reform, Saying It Has Failed to End Wars in Gaza and Ukraine
10,000 Condoms Distributed at Winter Olympics 2026 Athlete Village Depleted Within 72 Hours
Prince William Meets Saudi Crown Prince as Epstein-Andrew Fallout Casts Shadow
×