Pottery, one of humanity's oldest crafts, has played a significant role in human history.

In Madinah, this traditional art form is evolving from mere preservation to innovation, as potters create contemporary pieces that fuse authenticity with modern design, thereby expanding their market reach both locally and globally.

Madinah-based potter Ammar Jabarti began his journey by incorporating clay into contemporary artworks in his studio.

Today, he aims to present pottery in new ways, moving beyond its traditional association with cookware and classic vessels such as drinking pots.

Jabarti noted a growing interest in learning pottery, particularly among the younger generation.

He also highlighted the importance of introducing this craft early on in educational settings, which has helped raise awareness and gradually develop skills.

Support for artisans comes from various initiatives aimed at sustaining this heritage.

These efforts include backing craftsmen, organizing exhibitions, and providing training.

As a result, artisans continue to preserve this cultural legacy by passing on their expertise while also adopting modern techniques that align with contemporary tastes without compromising the craft's cultural value.