Naif Alrajhi Investment, through its subsidiary Phi Advertising, has launched Saudi Arabia's first international media representation services company in collaboration with Skyscale Media, a leading global media representative in the MENA region.

The new entity aims to offer Saudi brands exclusive global media expertise, helping them engage with international audiences via partnerships with prestigious platforms in travel, lifestyle, news, sports, entertainment, and streaming.

Notable media partners include Condé Nast, NBCUniversal, Sky Media, and Network18 India.

The company will leverage major platforms, including the iconic Piccadilly Circus in London and Times Square in New York, to increase brand visibility.

It also aims to use premium TV, digital, and streaming services to support brands in expanding their global reach.

Through this partnership, Saudi and MENA-based businesses will gain access to high-profile media outlets like Condé Nast, which includes Conde Nast Traveller and Tatler, and NBCUniversal, which offers major events such as the Super Bowl and FIFA World Cup.

Sky Media will bring its sports and news platforms, including Sky News and Sky Sports, to offer access to global audiences.

Network18 India’s coverage will also provide exposure to India's rapidly growing media market.

Naif Saleh Alrajhi, Chairman & CEO of Naif Alrajhi Investment, emphasized the strategic importance of this initiative, aligning with Saudi Arabia's Vision 2030 to help local businesses establish global connections.

Rohit Singh, CEO of Skyscale, expressed enthusiasm for the partnership, highlighting the fast-growing Saudi market and the potential for local brands to reach audiences worldwide.

Naif Alrajhi Investment, a premier investment group with a diversified portfolio, aims to strengthen Saudi Arabia's position as a business and tourism hub, combining local growth with international media expertise.