Riyadh, Saudi Arabia – The General Authority for Small and Medium Enterprises (Monshaat) has officially launched the Sports Innovation Incubator, a collaborative effort with RSport Holding designed to stimulate growth in the Saudi startup ecosystem.

This incubator specifically targets the sports industry and related technology sectors, providing a 24-week program that includes co-working spaces, training workshops, mentorship sessions, and connections to investors and supporting entities.

The aim is to enhance the projects' market-readiness and help them establish sustainable business models.

Key components of the initiative include specialized tracks in sports technology and investment solutions, aiming to improve service quality and increase opportunities for innovation within the sector.

This program aligns with Monshaat's broader role in empowering entrepreneurs and transforming innovations into economic opportunities, supporting the development of Saudi Arabia's sports industry as part of the national Vision 2030 goals.