The 'Discover Culture' platform is designed to cater to a diverse audience, including citizens, residents, and tourists. It is operated by a specialized team within the Ministry of Culture and aims to consolidate the latest news and events related to culture in one convenient location. Users can easily purchase or reserve tickets for various cultural events and festivals through this platform.

This initiative aligns with the Ministry of Culture's commitment to establishing a globally recognized cultural events and festivals system in line with the goals of the National Strategy for Culture and Saudi Vision 2030. The primary objective is to streamline cultural activities across different regions and cities in the Kingdom, providing a centralized platform for browsing and purchasing tickets, making it easier for people to access and engage with cultural events.