The "Umrah and Visit" forum, held at the King Salman Center for Conferences in Medina, showcased the participation of more than 100 exhibits, demonstrating the services of travel and tourism companies, Umrah agencies, academic and research institutions, small and medium-sized enterprises, service developers, as well as sectors of hospitality, catering, transport, logistics, healthcare, technology, communications, artificial intelligence, banking services, insurance companies, and other services associated with Umrah and visitation.
The forum concluded its activities, which included 6 panel discussions and 24 workshops covering 6 main themes and 18 subsidiary contents, with the participation of 29 speakers from experts and specialists, along with a number of competitive events and contests. These included an artificial intelligence competition in Umrah, the "Labbaytkum" award, a digital solutions development event, and a hackathon for historical and enriching sites associated with the Prophet's biography.