Saudi Press

Saudi Arabia and the world
Friday, Aug 21, 2026

Why popular YouTubers are building their own sites

Why popular YouTubers are building their own sites

Whether he's showing off astronomically expensive computer gaming hardware or dumpster-diving for the cheapest PC builds possible, Linus Sebastian's videos always strike a chord, and have made him one of the most popular tech personalities on YouTube.

But Google-owned YouTube gets most episodes of Linus Tech Tips a week late.

Now, they debut on his own site called Floatplane, which attracts a much smaller crowd.

"Google has been very, very good to me," Linus says. "But it's a lot of eggs in one basket."

And with a staff of two dozen, he cannot rely on the company to continue being what he calls his "benevolent overlord".

He is not the only YouTube star looking for alternatives.

For a long time there have been tensions between those creating content on YouTube and the company providing the platform, ranging from disputes about ad revenue, to copyright problems, and even rows about the way videos are recommended to people,

Many successful YouTubers are now sizeable companies in their own right, and are seeking to safeguard their futures.

For the fans


For the last few years, Linus and co-worker Luke Lafreniere have been investing in their own platform called Floatplane.

The pair stress that it is not - and never will be - a YouTube competitor.

But they hope to provide a platform for existing video creators with a loyal audience, who might be willing to pay a few dollars a month to directly support the video-makers they love.

Linus Sebastian (left) and Luke Lafreniere are building their own community

"It's only going to be your really hardcore fans", Luke explains. "There is no algorithm, they're going to be served everything you make."

Mostly focused on technology video-makers for now, the platform is not open to everyone.

The duo say it is growing slowly, and they are putting any profit back into building the site.


Creating an enthusiastic, tight-knit community around a topic has its advantages, says Luke.

On Floatplane "a lot of the toxicity that exists on public platforms such as Twitter and YouTube, in the comments, just does not exist", he explains.

A crew of your own


Nurturing a community is part of why LA-based visual effects studio Corridor Digital built its own fan-powered site.

Its founders Sam Gorski and Niko Pueringer are film-makers - but started publishing on YouTube a decade ago while they toured the LA "circuit" to get film projects made.

Today, their multi-person studio is hugely popular on YouTube for its videos that break down the best (and worst) Hollywood visual effects and stunts, and show their audience how they make their own short films.

The company also produces its own digital-effects clips, including one that asked what might happen if Boston Dynamics' bipedal robots fought back.


"YouTube has been our path. And it's been a great path," says Christian Fergerstrom, one of the studio's producers.

But he said success eventually led the company to ask: "What is stopping us from doing this ourselves?"

The Corridor Crew: Christian, Clinton, Wren, Niko, Sam, Jake, and Nick

On the Corridor Digital site, fans earn "producer points" with their monthly $4 (£2.80) subscription, which they can put towards "funding" videos they would like to see made.

The audience can decide whether to back an instructional course on how to make videos, or lend support to a visual effects-laden Dungeons and Dragons campaign instead.

"We're also only presenting the stuff that we're really interested in and passionate about making," Christian says.

"The producer points you get on the website is a math equation for us, of how to make the shows with the budget that we can work with."

"Producer points" can be used to back several options - all of which the team is keen to make

But in terms of income, the site is "definitely not at that level of what we're getting on YouTube," he adds.

That is partly because of how lucrative brand sponsorships are - and big brands prefer big YouTube audiences.

Corridor Digital's platform is designed for a much smaller audience of loyal fans, run alongside its YouTube channel.

The company sees it as a sort of insurance policy.

"In the back of our heads, we've always said... one day, YouTube could be gone. And it's not under our control," Christian explains.

The smart YouTuber mafia


One of the most successful rival platforms, Nebula, was built on a simple premise: giving creators independence from YouTube's algorithms.

"Starting a business on YouTube is like opening a brand new store in a shopping centre," founder Dave Wiskus explains.

"Except you might come in to open your shop one day, and the shopping centre has just moved you to the other end where there are no customers, there's no foot traffic. And you'll never know why."

Dave Wiskus says Nebula surpassed all expectations after its launch

On Nebula, subscribers get access to everything for $5 (£3.60) a month.

The company says it has 200,000 paying subscribers.

There are no content-recommendation algorithms, and video-makers are not penalised if they do not publish the "right kind" of content.

One of Nebula's creators, Jordan Harrod, describes herself as a "part-time YouTuber, full-time PhD student" at the Harvard MIT Health Sciences and Technology faculty.

She makes videos about artificial intelligence, AI ethics, and medical tech - not always the "right kind" of content for YouTube.

"There are definitely topics that I've come across that I think would be challenging to cover on YouTube," she explains.

As an example, she suggests a video exploring how algorithms moderate hate speech online. Ironically, YouTube's algorithms might flag the content as hate speech, she suggests.

And once a video has been restricted, it is unlikely to ever recover the "lost" views.

Jordan Harrod's videos focus on how AI interacts with everyday life
Something similar recently happened to Nebula video-maker Lindsay Ellis, who made a video about transphobia in popular culture. It was "mistakenly flagged" by YouTube's automatic systems.

Jordan estimates her subscription income from Nebula is "roughly the same" as what she gets from Google's AdSense programme, which places video ads before and during videos on YouTube.

Nebula has other benefits, such as help with production from its studio team.

But Jordan admits YouTube brand sponsorships are where the most money is made, by a long way - even if, as an academic, video-making isn't her "day job".

Once famously derided as an elitist "smart YouTuber mafia" by one critic, Nebula has adopted that term with pride. Dave Wiskus displays it on his Twitter profile.

"If we were to just open up the floodgates and let anybody sign up for an account and start publishing videos, we lose the flavour of the service," he says.

And on top of that: "YouTube has a whole bunch of problems we never want to have."

A grid of Nebula creators taken from the company's site

"We refuse to be an accidental vehicle for right-wing, neo-Nazi propaganda. And it's really easy for fringe platforms to turn into that if you leave the doors open," he says.

Several challengers have tried and failed to build a viable alternative to YouTube.

In 2016, subscription service Fullscreen launched with original content from popular YouTubers, including British comedians Jack Howard and Dean Dobbs.

But despite attracting hundreds of thousands of subscribers, it announced it was closing in 2017.

Vessel, which offered "one week early" access to YouTube stars' videos lasted just under two years before it was shut down.

Linus says his Tech Tips series was one of its few success stories, which inspired Floatplane's development after Vessel's demise.

The trick, he says, is to grow slowly and not spend too much.

Linus says Floatplane originally got its name from an unofficial motto: "It might not take off, but if it doesn't, it won't sink".

Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Cristiano Ronaldo and Georgina Rodríguez Sign Prenup Protecting Their Separate Fortunes
Google Launches Pixel 11 With Gemini AI at the Center of Its Hardware Strategy
Turkish Parliament Passes Landmark Bill Granting Conditional Amnesty to Disarmed PKK Members
Jorge Messi, Lionel Messi’s Father and Longtime Agent, Dies at 68
AI’s Next Bottleneck Is Power, Not Just Nvidia Chips
Meta Raises AI Spending Target to as Much as $145bn Despite Pressure Over Returns
Joe Biden’s Cancer Has Spread Beyond His Bones, Hunter Biden Says
Why 2027 Could Be a Strong Year for Stocks—and Why the Forecast Is Fragile
Why Markets May Look Quiet in August After Big Tech Earnings
Trump’s Top General Seeks an Exit Strategy From Iran War, Report Says
Brock Lesnar Retires From Wrestling, Closing a Career of Rare Athletic Range and Lasting Controversy
UFO: Pentagon Releases Video of Unidentified Object Tracked Over Middle East
Ukraine Tells Senate Republicans Its Drone War Offers a Blueprint for America
Weight-Loss Drug Boom Tests the Limits of Prescription Advertising Rules
Saudi Arabia, Turkey and Pakistan Sign Mutual-Defence Pact
AI Is Remaking the US Economy, From GDP Growth to iPhone Prices
A SpaceX Rocket Is About to Crash Into the Moon — and Scientists Hope to Watch
Modern Slavery Decisions Broaden the Al Fayed Inquiry’s Frame
FIFA’s Retreat Leaves a Larger Question Over Who Guards the Game
Finland Deploys Commercial-Scale Thermal Batteries Using Crushed Rock to Store Renewable Grid Energy
Valued at $109 Million: F-35B Fighter Jet Crashes in Southern California
US Says It Has Carried Out Heavy Strikes on Iran After Attempted Attacks on Its Forces
Over 24 Hours in the Air: Qantas Airbus Completes Record-Breaking Test Flight
Arrest Warrant Issued in Lebanon for Tycoon Spotted Meeting Netanyahu in Washington
Trump says Israel ‘would not survive’ without US
Nvidia Reportedly Takes Vast Texas Data-Centre Lease to Underwrite AI Expansion
FIFA’s Private-Investment Plan for World Cup Rights Draws European Revolt
Following OpenAI's Cyberattack: 'Most Companies Still Do Not Understand What Is Coming'
OpenAI Sued After ChatGPT Allegedly Discouraged Emergency Care Before Near-Fatal Embolism
Miliband Sets Climate and International Law at Centre of UK Diplomacy
Pentagon Discloses Nearly 100 US Troop Injuries During Renewed Iran Fighting
Trump Readies New Tariffs as Temporary Global Levy Nears Expiry
High Prices Push Coffee Drinkers Toward Whole Beans and Home Brewing
Trump Draws Boos and Podium Scrutiny at Spain’s World Cup Triumph
Spain Defeats Argentina in Extra Time to Win Second World Cup
Turkey Explores S-400 Transfer to UAE in Bid to Rejoin F-35 Program
US Retaliates Against Iran After Two American Troops Killed in Jordan
Proposed U.S.-Saudi Nuclear Pact Could Permit Limited Uranium Enrichment Under International Safeguards
Why Kentucky Fried Chicken Became KFC—and Why the False Explanations Persist
Iran Claims It Destroyed Bahrain’s Main Artificial Intelligence Center in Missile and Drone Strike
Ukrainian Drones Strike Wildberries Warehouses Deep Inside Russia
Reported CIA Mission Helped Clear the UAE’s Path to Advanced US AI Chips
Artificial Intelligence Capital Fuels Markets While Governments and Regulators Face Mounting Strategic Tests
China’s Moonshot’s Kimi K3 Narrows the Gap With Anthropic Through Scale, Openness and Lower Cost
Gold and Cash Seizure Puts Indonesia’s Senior Anti-Corruption Prosecutor Under Investigation
The Ledger Will Not Trust on Faith
Passenger Bound for Germany Refused to Sit Beside a Woman on a Plane — Then Slapped a Flight Attendant
Ukraine’s Leadership Rift Spills Into the Streets as Protesters Target Army Chief
The Ten World Cup Finals That Defined Football History
Smartphones Are Getting More Expensive, Sales Are Collapsing, and Even Apple Admits: "Prices Will Rise"
×