Türkiye and Saudi Arabia have emerged as the primary engines of growth for Starbucks in the Middle East, as the global coffee chain leans on resilient consumer demand and aggressive expansion in both countries to offset slower performance elsewhere.

Recent disclosures and regional market data show that new store openings, high footfall and strong brand loyalty in Türkiye and the Kingdom are underpinning revenue growth across the company’s Middle East portfolio.

In Türkiye, Starbucks continues to benefit from a deeply embedded coffee culture and dense urban markets, with steady customer traffic even amid broader economic pressures.

Saudi Arabia, meanwhile, has become one of the company’s fastest-growing markets globally, supported by a young population, rising disposable incomes and a rapidly expanding café culture aligned with the country’s wider social and economic transformation.

Store openings in major cities and emerging commercial hubs have accelerated, with premium locations and extended operating hours driving higher sales per outlet.

Industry analysts note that Saudi Arabia’s retail and leisure boom, coupled with regulatory reforms and strong franchise partnerships, has created favourable conditions for international brands.

Together, Türkiye and Saudi Arabia now account for a growing share of Starbucks’ regional sales and new investment, reinforcing their role as strategic pillars in the company’s Middle East strategy.

As Starbucks continues to recalibrate its global footprint, performance in these two markets highlights how local consumer engagement and supportive retail environments can sustain growth even amid global uncertainty.