This initiative emerges from the Kingdom's pioneering role in addressing environmental challenges, its efforts to protect the Earth, and align with global efforts to combat climate change, leading the journey towards a greener era. It also carries an essential message for preserving the environment and biodiversity, combating pollution, and land degradation to enhance the quality of life.

The significance of celebrating this initiative, launched in 2021, lies in showcasing Saudi Arabia's achievements in climate action. The initiative aims to reduce carbon emissions and increase green cover by planting 10 billion trees across the Kingdom over the coming decades, setting the stage for the world's largest reforestation program and expanding protected areas to enhance biodiversity.

This occasion is pivotal for adopting environmental awareness initiatives to increase ecological sensitivity towards climate change issues and sustainability concepts. It aims to foster awareness of the significance of green cover, alternative energy sources, and effective water management through environmental campaigns that promote positive values in society, support youth volunteer initiatives, and highlight the achievements and ongoing green projects across various sectors.

Moreover, it emphasizes the need for concerted community efforts to achieve the initiative's goals and move towards a sustainable future. It seeks to facilitate cooperation among all relevant entities, encourage partnerships between the public and private sectors, and unite efforts in engaging with this ambitious initiative. It supports climate action through environmental awareness programs, promotes collaboration opportunities, and reinforces the role of impactful scientific research centered on innovation closely linked to efforts to mitigate climate change impacts. The initiative also intensifies research aimed at conserving natural resources to protect future generations from depleting them. It leverages young people's creative energy, directing it towards innovative solutions to reduce carbon emissions, develop environmentally friendly industries with economic value, support environmental investment, and advance development and innovation in renewable energy and green technology, thus creating job opportunities in various environmental sectors.