Apple Apologizes for 'Tone-Deaf' iPad Ad Crushing Creative Symbols Amid AI Concerns
Apple apologized for an insensitive ad showing an industrial press crushing creative objects, drawing criticism from artists and social media users concerned about the impact of generative AI on the creative community.
Apple's vice president of marketing, Tor Myhren, stated that Apple values creativity and aims to create products that empower creatives worldwide.
The goal is to celebrate various ways users express themselves and bring their ideas to life through iPad.
Apple apologized for a controversial one-minute iPad Pro advertisement titled "Crush." The ad, set to the song "All I ever need is you" by Sonny and Cher, featured a pile of creative artifacts being destroyed by Apple's press, revealing the new iPad Pro at the end.
Critics, including actor Hugh Grant and director Reed Morano, criticized the ad as tone-deaf and psychotic, and Apple decided not to air it on television as planned.
The text discusses Apple's latest ad, which has drawn criticism for its similarities to viral TikTok videos of industrial machines, in contrast to Apple's iconic 1984 commercial that presented the company as a rebellious underdog against a big tech monopoly.
The criticism comes as AI companies like OpenAI face lawsuits from artists and publishers over the use of their material to train AI models without permission.
The goal is to celebrate various ways users express themselves and bring their ideas to life through iPad.
Apple apologized for a controversial one-minute iPad Pro advertisement titled "Crush." The ad, set to the song "All I ever need is you" by Sonny and Cher, featured a pile of creative artifacts being destroyed by Apple's press, revealing the new iPad Pro at the end.
Critics, including actor Hugh Grant and director Reed Morano, criticized the ad as tone-deaf and psychotic, and Apple decided not to air it on television as planned.
The text discusses Apple's latest ad, which has drawn criticism for its similarities to viral TikTok videos of industrial machines, in contrast to Apple's iconic 1984 commercial that presented the company as a rebellious underdog against a big tech monopoly.
The criticism comes as AI companies like OpenAI face lawsuits from artists and publishers over the use of their material to train AI models without permission.
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