Saudi Press

Saudi Arabia and the world
Sunday, Jul 13, 2025

A crash in tourism leaves Japanese deer ravenous for treats

A crash in tourism leaves Japanese deer ravenous for treats

The sacred deer of Nara miss their old diet of rice crackers
THE MORE than 13m tourists who visit Nara, an ancient capital of Japan, each year tend to follow a well-worn path. On their way into a park at the edge of the city they pass the towering wooden pagoda of Kofuku-ji, a temple complex founded in 710.

They continue to nearby Todai-ji, gazing in awe at Japan’s largest Buddha, a bronze behemoth weighing 400 tons and standing 15 metres tall. And finally they feed shika senbei, a special kind of rice cracker, to the sacred deer, some 1,300 of which live in the park.

The deer, though wild, have come to love the crackers. With tourism reduced to a trickle because of the pandemic, they are hungry. Many have begun wandering far from home in search of food.

A recent study by the Nara Deer Preservation Foundation and Tatsuzawa Shirow of Hokkaido University shows that 20% fewer are spending their days in the park; incidents of damage caused by deer in town have shot up. The less enterprising ones, apparently accustomed to eating only crackers, have become emaciated.

The deer are not the only ones going hungry. So are businesses in places like Nara, which have come to rely ever more heavily on tourism in recent years. Fewer than 7m foreign tourists visited Japan in 2009; last year some 32m did.

Revenue from tourism hit a record 4.8trn yen ($46bn). With the Olympics scheduled for this past summer, Japan had hoped to welcome 40m foreigners this year. Instead, after a near-total closure of its borders because of the pandemic, arrivals have dropped by 99.4%.

The government has tried to cushion the blow by encouraging its own citizens to get out more. The Diet earmarked ¥1.35trn ($12.9bn) for “Go To Travel” subsidies, which provide discounts of up to 35% at domestic hotels and inns; a concurrent programme called “Go To Eat” applies to restaurants. The ministry of tourism says nearly 40m nights have been booked under the programme since it was launched in July.

That is a pyrrhic victory: the campaign is thought to have contributed to a recent uptick in covid-19. Daily cases reached a record of 2,680 on November 28th. Suga Yoshihide, Japan’s prime minister, recently announced that the subsidies would be suspended in areas with high caseloads. In addition, older Japanese have been asked not to make use of them.

Japan is loth to give up on tourism, or to let the infrastructure that supports it wither. (Mr Suga himself championed tourism as chief cabinet secretary to his predecessor, Abe Shinzo.)

Officials see spending by foreign visitors as a means to compensate for Japan’s own shrinking population. Tourism may also help make Japan more open to foreign migrants in the future, says Saito Jun of the Japan Centre for Economic Research, a think-tank in Tokyo.

Meanwhile, the more resourceful deer in Nara have reverted to a healthier diet of plants and nuts, which has been good for their insides. Their droppings, made pale and runny by the crackers, have become firmer and darker again. If only belt-tightening were as good for the economy.
Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Kurdistan Workers Party Takes Symbolic Step Towards Peace in Northern Iraq
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
AI Raises Alarms Over Long-Term Job Security
Saudi Arabia Maintains Ties with Iran Despite Israel Conflict
Russia Formally Recognizes Taliban Government in Afghanistan
Mediators Edge Closer to Israel-Hamas Ceasefire Agreement
Emirates Airline Expands Market Share with New $20 Million Campaign
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
Amazon Reaches Major Automation Milestone with Over One Million Robots
Meta Announces Formation of Ambitious AI Unit, Meta Superintelligence Labs
China Unveils Miniature Insect-Like Surveillance Drone
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Iran Executes Alleged Israeli Spies and Arrests Hundreds Amid Post-War Crackdown
Trump Asserts Readiness for Further Strikes on Iran Amid Nuclear Tensions
Iran's Parliament Votes to Suspend Cooperation with Nuclear Watchdog
Trump Announces Upcoming US-Iran Meeting Amid Controversial Airstrikes
Trump Moves to Reshape Middle East Following Israel-Iran Conflict
NATO Leaders Endorse Plan for Increased Defence Spending
U.S. Crude Oil Prices Drop Below $65 Amid Market Volatility
Explosions Rock Doha as Iranian Missiles Target Qatar
“You Have 12 Hours to Flee”: Israeli Threat Campaign Targets Surviving Iranian Officials
Oman Set to Introduce Personal Income Tax, First in Gulf
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Iran Intensifies Crackdown on Alleged Mossad Operatives After Sabotage Claims
Trump Praises Iran’s ‘Very Weak’ Response After U.S. Strikes and Presses Israel to Pursue Peace
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
We have new information and breaking details to share about what is shaping up to be a historic air campaign tonight
Six Massive Bombs Dropped on Fordow; Trump: 'A Historic Moment for the U.S., Israel, and the World'
Fordow: Deeply Buried Iranian Enrichment Site in U.S.–Israel Crosshairs
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Pakistan to nominate Trump for Nobel Peace Prize.
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
G7 Leaders Fail to Reach Consensus on Key Global Issues
Mass exodus in Tehran as millions try to flee following Trump’s evacuation order
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Netanyahu Signals Potential Regime Change in Iran
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
Iran Conducts Ballistic Missile Launches Amid Heightened Tensions with Israel
Iran Signals Openness to Nuclear Negotiations Amid Ongoing Regional Tensions
×