PIF-backed Savvy Games, Humain Forge AI Partnership to Bolster Saudi Innovation
Saudi Arabia's Public Investment Fund-backed Savvy Games Group collaborates with fellow portfolio firm Humain to enhance operations through full-stack artificial intelligence.
JEDDAH: In a bid to bolster the Kingdom’s emerging innovation ecosystem, Saudi Arabia’s Public Investment Fund (PIF)-backed Savvy Games Group has entered into a partnership with fellow PIF portfolio firm Humain.
This strategic alliance will see Savvy leverage Humain’s AI systems, data platforms, infrastructure, and applications to boost efficiency across key operational functions such as human resources, procurement, and finance.
The memorandum of understanding outlines a collaborative approach towards research and development efforts, aiming to explore new AI applications across Savvy's diverse business lines.
Additionally, Humain will provide access to its advanced data centers and cloud computing services, facilitating Savvy’s digital transformation and enhancing productivity goals.
Saudi Arabia is actively investing in artificial intelligence (AI) capabilities by hosting AI-focused events, fostering global partnerships, and investing in local talent development.
These efforts are designed to drive economic growth, build a digitally advanced society, and solidify the Kingdom's position as an AI leader globally.
Brian Ward, CEO at Savvy Games Group, expressed enthusiasm about the partnership with Humain, noting that they aim to identify and unlock opportunities for utilizing AI more effectively within Savvy’s operations.
He highlighted Humain’s comprehensive approach to the AI value chain as a key factor in this strategic collaboration.
Tareq Amin, CEO at Humain, commented on the significance of this partnership, especially with the recent launch of their agentic AI operating system, Humain One, at the Future Investment Initiative (FII9).
He emphasized that game development is among the most dynamic sectors where leveraging AI can significantly enhance both creativity and productivity.
This collaboration exemplifies the exchange of knowledge and strategic alignment between PIF's portfolio companies, fostering innovation and unlocking shared value.
It supports PIF’s strategy for an AI and digital economy, positioning Saudi Arabia as a globally competitive hub for innovation and talent development.
Savvy Games has established itself as a key player in Saudi Arabia’s gaming and esports sectors.
The company reported strong growth across game development, publishing, esports, and ecosystem building.
Notably, the Esports World Cup held in Riyadh showcased Savvy's commitment to expanding the Kingdom’s presence in competitive gaming.
Meanwhile, Humain recently secured a $3 billion agreement with Asia-Pacific data center provider AirTrunk to develop an AI-ready data center campus in Saudi Arabia.
This initiative aligns with the company’s goals of positioning the Kingdom as a global leader in AI and digital capabilities.
In October, it was announced that energy giant Saudi Aramco plans to acquire a significant minority stake in Humain, with both Aramco and PIF set to contribute AI-related assets, capabilities, and talent to scale Humain’s operations and tap into the expanding data and AI sector.
This strategic alliance will see Savvy leverage Humain’s AI systems, data platforms, infrastructure, and applications to boost efficiency across key operational functions such as human resources, procurement, and finance.
The memorandum of understanding outlines a collaborative approach towards research and development efforts, aiming to explore new AI applications across Savvy's diverse business lines.
Additionally, Humain will provide access to its advanced data centers and cloud computing services, facilitating Savvy’s digital transformation and enhancing productivity goals.
Saudi Arabia is actively investing in artificial intelligence (AI) capabilities by hosting AI-focused events, fostering global partnerships, and investing in local talent development.
These efforts are designed to drive economic growth, build a digitally advanced society, and solidify the Kingdom's position as an AI leader globally.
Brian Ward, CEO at Savvy Games Group, expressed enthusiasm about the partnership with Humain, noting that they aim to identify and unlock opportunities for utilizing AI more effectively within Savvy’s operations.
He highlighted Humain’s comprehensive approach to the AI value chain as a key factor in this strategic collaboration.
Tareq Amin, CEO at Humain, commented on the significance of this partnership, especially with the recent launch of their agentic AI operating system, Humain One, at the Future Investment Initiative (FII9).
He emphasized that game development is among the most dynamic sectors where leveraging AI can significantly enhance both creativity and productivity.
This collaboration exemplifies the exchange of knowledge and strategic alignment between PIF's portfolio companies, fostering innovation and unlocking shared value.
It supports PIF’s strategy for an AI and digital economy, positioning Saudi Arabia as a globally competitive hub for innovation and talent development.
Savvy Games has established itself as a key player in Saudi Arabia’s gaming and esports sectors.
The company reported strong growth across game development, publishing, esports, and ecosystem building.
Notably, the Esports World Cup held in Riyadh showcased Savvy's commitment to expanding the Kingdom’s presence in competitive gaming.
Meanwhile, Humain recently secured a $3 billion agreement with Asia-Pacific data center provider AirTrunk to develop an AI-ready data center campus in Saudi Arabia.
This initiative aligns with the company’s goals of positioning the Kingdom as a global leader in AI and digital capabilities.
In October, it was announced that energy giant Saudi Aramco plans to acquire a significant minority stake in Humain, with both Aramco and PIF set to contribute AI-related assets, capabilities, and talent to scale Humain’s operations and tap into the expanding data and AI sector.
