The event is organized by the Saudi Arabian and British governments and will focus on business, tourism, and cultural exchange.

The UK will send a 350-strong delegation, led by Deputy Prime Minister Oliver Dowden, to showcase British innovation and excellence.

About 750 representatives are expected to attend the two-day expo, which will be held in the King Abdullah Financial District.

The trade expo marks the beginning of a 12-month initiative to highlight UK expertise in sectors supporting Saudi Arabia's Vision 2030.

The goal is to strengthen Saudi-British partnerships in various economic and development fields, contributing to Saudi Arabia's economic diversification, increased productivity, and improved competitiveness.

The British government is sending over 350 officials and business leaders to a trade fair in Saudi Arabia.

The event is part of the Saudi-British Strategic Partnership Council's efforts to boost economic ties between the two countries in various sectors.

UK Business Secretary Oliver Dowden described the initiative as an opportunity for British companies to form partnerships with their Saudi counterparts, particularly in emerging technologies and academia.

The UK and Saudi Arabia already collaborate on security and energy, and the UK aims to expand this cooperation into new areas aligned with Saudi Arabia's Vision 2030 agenda.

Minister Dr. Majed Al-Qasabi of Saudi Arabia expressed pride in hosting a major event bringing together business, academia, and entertainment leaders from Saudi Arabia and the United Kingdom.

This partnership focuses on innovation, technology, and cultural sectors, marking the beginning of an extended and productive collaboration.

The initiative is significant on a global scale, featuring creative and innovative UK companies.