Saudi Press

Saudi Arabia and the world
Thursday, Dec 04, 2025

Singapore vending machines now dispense salmon, crab and even cacti

Singapore vending machines now dispense salmon, crab and even cacti

The slightly tired-looking shopping centre in the Singapore neighbourhood of Kovan didn't seem like an obvious place to shop for salmon or Wagyu beef.

And yet, here they both were, available in vending machines next to a hairdresser and a dialysis clinic.

I wondered idly if I could whip up a vending machine surf and turf, and whether it would be any good.

There was only one way to find out.

I opted for sliced sashimi-style salmon and an Australian Wagyu striploin. The nearest salad vending machine was in the next neighbourhood. So I put off vegetables for another day.

Pizza, cacti and anything else


Vending machines are having a moment in Singapore. It's not just Wagyu beef and salmon.

Machines offer bread, curry puffs, freshly cooked pizza, freshly squeezed orange juice and even cooked chilli crab, a famously messy local favourite that costs $60 (£33).

Vending machines selling bread have been commonplace for a while now - this machine was introduced in 2004

Drinks and snacks still dominate, but the variety is increasing.

One company has set up a chain of cafes that serve hot local dishes from machines.

There's also a small chain of unstaffed convenience stores, selling everything from plasters to baked beans out of machines.

One local retailer has a book vending machine, while another company sells cacti.

Market research firm Euromonitor says vending machine revenues in Singapore grew about 15% from $91m in 2014 to $104.5m in 2019.

Last year was tipped to be a bad one due to the pandemic, but growth is expected to resume this year.

Chef-in-Box cafe in Singapore heats and serves ready meals from a machine
Why Singapore?


The reasons vending entrepreneurs are trying out new products are as varied as the businesses themselves.

Manish Kumar, the managing director of Norwegian Salmon, says machines offer him his own retail space. That means his frozen products aren't placed next to fresh salmon, which is more popular here.

Mervin Tham, one of the three founders of EasyMeat, whose machines sell the Wagyu beef, thinks the variety is expanding because the barriers to entry are fairly low.

"It's a low effort way of testing a product, especially if you're starting a business of your own. And generally there's some interest towards the automated retail culture that you see overseas, like in Japan," he says.

Elaborate prank or popular meal?


The Norwegian Salmon ATM dispensed my sliced sashimi, which was frozen in a vacuum-sealed pack with a packet of soy sauce and a small wooden fork.

It's such an oddly specific product that when the machines started to appear around Singapore I wondered if it might be an elaborate prank or a weird art project.

"A lot of people have told me that," says Mr Kumar.

Still, he says locals are coming around to the idea. Currently, there are 110 machines, and he thinks there are enough customers in Singapore to support 900.

Manish Kumar with Norwegian Salmon ATM
And the more machines, the better. Most operate on slim margins, which means decent profits depend on having many machines and enough people to buy from them.

Mr Kumar says a compact, densely populated city like Singapore is ideal.

Pandemic ready?


In Japan, which has more machines per capita than any other country, the pandemic has hit the industry hard, mostly because of reduced foot traffic.

Euromonitor's report also predicted a significant drop for Singapore's machines.

Singapore residents were given access to free face masks from vending machines as part of government efforts to stop the spread of Covid-19

But vending machines have played a key role in Singapore's pandemic response, with the charitable arm of the country's sovereign wealth fund Temasek installing 1,200 of them around the island to dispense free masks.

Mr Kumar says his own machines did well, with sales surging elevenfold during Singapore's circuit breaker period, which restricted movement between April and June last year.

"It's 24/7, contactless, safe to buy, safe to eat. No need to go to any superstore. Social distancing is there. In six seconds, you get your product. You go," he says.

Cost and convenience


It took me 30 minutes on a bus to get to the Wagyu vending machine, so the sign on the side of the machine saying "Wagyu near you" wasn't strictly true.

But EasyMeat is a new company with only a few machines, and the firm's founders have plans to expand.

In a city where almost everything can be delivered, they are keenly aware that convenience is always a key selling point.

Co-founder Mervin Tham says they started the business partly because they had all separately wanted sliced Wagyu beef for shabu shabu hot pot dishes after midnight, and had been unable to get it.

"Sometimes when the weather is cold, in Asian cultures you do like to have steamboats or hot pots. And sometimes you find yourself not having Wagyu when you want it," Mr Tham says.

From the machine...
...and into the frying pan
He says there is a gap between bricks and mortar and e-commerce. If the supermarket is closed, the obvious alternative is to order it online.

But it often takes several days to arrive, the customer might have to wait at home for several hours to receive a frozen delivery and there might be a minimum order. A vending machine solves these problems.

Wagyu beef seems like an unusual impulse buy, but Mr Tham says the machines' data shows that many customers buy after midnight.

"I have no idea who are the night owls that would camp out that late for supper," he says.

Surf and turf


The salmon and the steak both came out of the vending machine frozen solid in vacuum-sealed containers, so I let them thaw out on the ride home, and then for another few hours once I reached my kitchen.

The salmon didn't require any preparation beyond taking it out of the packaging.

But I had to cook the $24 Wagyu on the stove-top, a slightly daunting prospect for a culinary bungler like me. So I opted for the simplest possible approach: lightly seasoned and cooked in a pan with some oil.

The finished vending machine surf and turf

The surf and turf scored 7.5 out of 10, which is better than I expected. The salmon was flavourful, although I would have liked some wasabi with it. The steak was tender, fatty and very tasty.

I cooked it a touch too long and my presentation was sloppy at best. But I can hardly blame a machine for that.

Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
As Trump Deepens Ties with Saudi Arabia, Push for Israel Normalization Takes a Back Seat
Thai Food Village Debuts at Saudi Feast Food Festival 2025 Under Thai Commerce Minister Suphajee’s Lead
Saudi Arabia Sharpens Its Strategic Vision as Economic Transformation Enters New Phase
Saudi Arabia Projects $44 Billion Budget Shortfall in 2026 as Economy Rebalances
OPEC+ Unveils New Capacity-Based System to Anchor Future Oil Output Levels
Will Saudi Arabia End Up Bankrolling Israel’s Post-Ceasefire Order in Lebanon?
Saudi Arabia’s SAMAI Initiative Surpasses One-Million-Citizen Milestone in National AI Upskilling Drive
Saudi Arabia’s Specialty Coffee Market Set to Surge as Demand Soars and New Exhibition Drops in December
Saudi Arabia Moves to Open Two New Alcohol Stores for Foreigners Under Vision 2030 Reform
Saudi Arabia’s AI Ambitions Gain Momentum — but Water, Talent and Infrastructure Pose Major Hurdles
Tensions Surface in Trump-MBS Talks as Saudi Pushes Back on Israel Normalisation
Saudi Arabia Signals Major Maritime Crack-Down on Houthi Routes in Red Sea
Italy and Saudi Arabia Seal Over 20 Strategic Deals at Business Forum in Riyadh
COP30 Ends Without Fossil Fuel Phase-Out as US, Saudi Arabia and Russia Align in Obstruction Role
Saudi-Portuguese Economic Horizons Expand Through Strategic Business Council
DHL Commits $150 Million for Landmark Logistics Hub in Saudi Arabia
Saudi Aramco Weighs Disposals Amid $10 Billion-Plus Asset Sales Discussion
Trump Hosts Saudi Crown Prince for Major Defence and Investment Agreements
Families Accuse OpenAI of Enabling ‘AI-Driven Delusions’ After Multiple Suicides
Riyadh Metro Records Over One Hundred Million Journeys as Saudi Capital Accelerates Transit Era
Trump’s Grand Saudi Welcome Highlights U.S.–Riyadh Pivot as Israel Watches Warily
U.S. Set to Sell F-35 Jets to Saudi Arabia in Major Strategic Shift
Saudi Arabia Doubles Down on U.S. Partnership in Strategic Move
Saudi Arabia Charts Tech and Nuclear Leap Under Crown Prince’s U.S. Visit
Trump Elevates Saudi Arabia to Major Non-NATO Ally Amid Defense Deal
Trump Elevates Saudi Arabia to Major Non-NATO Ally as MBS Visit Yields Deepened Ties
Iran Appeals to Saudi Arabia to Mediate Restart of U.S. Nuclear Talks
Musk, Barra and Ford Join Trump in Lavish White House Dinner for Saudi Crown Prince
Lawmaker Seeks Declassification of ‘Shocking’ 2019 Call Between Trump and Saudi Crown Prince
US and Saudi Arabia Forge Strategic Defence Pact Featuring F-35 Sale and $1 Trillion Investment Pledge
Saudi Sovereign Wealth Fund Emerges as Key Contender in Warner Bros. Discovery Sale
Trump Secures Sweeping U.S.–Saudi Agreements on Jets, Technology and Massive Investment
Detroit CEOs Join White House Dinner as U.S.–Saudi Auto Deal Accelerates
Netanyahu Secures U.S. Assurance That Israel’s Qualitative Military Edge Will Remain Despite Saudi F-35 Deal
Ronaldo Joins Trump and Saudi Crown Prince’s Gala Amid U.S.–Gulf Tech and Investment Surge
U.S.–Saudi Investment Forum Sees U.S. Corporate Titans and Saudi Royalty Forge Billion-Dollar Ties
Elon Musk’s xAI to Deploy 500-Megawatt Saudi Data Centre with State-backed Partner HUMAIN
U.S. Clears Export of Advanced AI Chips to Saudi Arabia and UAE Amid Strategic Tech Partnership
xAI Selects Saudi Data-Centre as First Customer of Nvidia-Backed Humain Project
A Decade of Innovation Stagnation at Apple: The Cook Era Critique
President Trump Hosts Saudi Crown Prince Mohammed bin Salman in Washington Amid Strategic Deal Talks
Saudi Crown Prince to Press Trump for Direct U.S. Role in Ending Sudan War
Trump Hosts Saudi Crown Prince: Five Key Takeaways from the White House Meeting
Trump Firmly Defends Saudi Crown Prince Over Khashoggi Murder Amid Washington Visit
Trump Backs Saudi Crown Prince Over Khashoggi Killing Amid White House Visit
Trump Publicly Defends Saudi Crown Prince Over Khashoggi Killing During Washington Visit
President Donald Trump Hosts Saudi Crown Prince Mohammed bin Salman at White House to Seal Major Defence and Investment Deals
Saudi Arabia’s Solar Surge Signals Unlikely Shift in Global Oil Powerhouse
Saudi Crown Prince Receives Letter from Iranian President Ahead of U.S. Visit
Saudi Arabia’s Crown Prince Begins Washington Visit to Cement Long-Term U.S. Alliance
×