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Saudi Arabia Launches Ramadan 2026 Hotel Campaign to Boost Religious and Leisure Tourism
Kingdom unveils nationwide hospitality offers aimed at attracting Umrah pilgrims and domestic travellers during holy month
Saudi Arabia has unveiled a nationwide campaign promoting discounted hotel stays and tailored hospitality packages for Ramadan 2026, as the kingdom continues to strengthen its position as a leading destination for religious and leisure tourism.
The initiative, coordinated with hospitality providers across key cities including Mecca, Medina, Riyadh and Jeddah, features special room rates, extended-stay offers and curated Ramadan experiences designed to accommodate both Umrah pilgrims and domestic travellers.
Authorities say the programme aligns with broader efforts to enhance visitor services during the holy month, a period marked by heightened religious observance and increased travel within the kingdom.
Hospitality operators have introduced flexible booking policies and value-added services such as iftar and suhoor packages, late check-out options and family-oriented amenities.
In the holy cities, hotels near the Grand Mosque in Mecca and the Prophet’s Mosque in Medina are reporting strong early demand, reflecting sustained interest in performing Umrah during Ramadan.
Tourism officials have emphasised that the campaign is part of Saudi Arabia’s long-term Vision 2030 strategy, which seeks to diversify the economy and expand the contribution of tourism to national output.
The kingdom has invested heavily in infrastructure, transport connectivity and digital booking platforms to accommodate growing visitor numbers, particularly during peak religious seasons.
In addition to religious travel, destinations such as AlUla, the Red Sea coast and Diriyah are promoting cultural events and evening activities suited to Ramadan schedules.
Organisers say the goal is to balance spiritual observance with hospitality experiences that showcase Saudi heritage and modern development.
Industry analysts note that Ramadan has become an increasingly important period for the kingdom’s tourism sector, as improved visa access and streamlined pilgrimage procedures have facilitated higher volumes of visitors from across the Muslim world.
Officials expect the Ramadan 2026 hotel campaign to further stimulate occupancy rates and reinforce Saudi Arabia’s ambition to serve as a global hub for faith-based and experiential travel.
The initiative, coordinated with hospitality providers across key cities including Mecca, Medina, Riyadh and Jeddah, features special room rates, extended-stay offers and curated Ramadan experiences designed to accommodate both Umrah pilgrims and domestic travellers.
Authorities say the programme aligns with broader efforts to enhance visitor services during the holy month, a period marked by heightened religious observance and increased travel within the kingdom.
Hospitality operators have introduced flexible booking policies and value-added services such as iftar and suhoor packages, late check-out options and family-oriented amenities.
In the holy cities, hotels near the Grand Mosque in Mecca and the Prophet’s Mosque in Medina are reporting strong early demand, reflecting sustained interest in performing Umrah during Ramadan.
Tourism officials have emphasised that the campaign is part of Saudi Arabia’s long-term Vision 2030 strategy, which seeks to diversify the economy and expand the contribution of tourism to national output.
The kingdom has invested heavily in infrastructure, transport connectivity and digital booking platforms to accommodate growing visitor numbers, particularly during peak religious seasons.
In addition to religious travel, destinations such as AlUla, the Red Sea coast and Diriyah are promoting cultural events and evening activities suited to Ramadan schedules.
Organisers say the goal is to balance spiritual observance with hospitality experiences that showcase Saudi heritage and modern development.
Industry analysts note that Ramadan has become an increasingly important period for the kingdom’s tourism sector, as improved visa access and streamlined pilgrimage procedures have facilitated higher volumes of visitors from across the Muslim world.
Officials expect the Ramadan 2026 hotel campaign to further stimulate occupancy rates and reinforce Saudi Arabia’s ambition to serve as a global hub for faith-based and experiential travel.
