Riyadh: As Saudi Arabia cements its place within global gaming and content creation industries, emerging talents are finding innovative ways to make an impact.

A prime example is Pika Loli, a virtual YouTuber from Jeddah who has become the first Arab VTuber to amass 1 million subscribers on her YouTube channel.

VTubers utilize computer-generated avatars that are animated through real-time motion capture technology originally popularized in Japan and now gaining traction across various regions including the Arab world.

Pika introduced her digital persona to the public on YouTube in April 2021, having previously experimented with virtual content on Twitch since 2019.

Pika's growing fan base encouraged her transition from Twitch to YouTube, where she creates videos that merge Japanese gaming culture with her own Arab influences.

She describes VTubing as a means of self-expression that transcends physical appearance and allows her to connect with a world she is passionate about.

'I didn't choose to be a VTuber to hide my identity.

I see this creative format as a deeper way to express myself beyond my physical appearance,' Pika told Arab News.

She sees the need for creativity in regional content as a driving factor behind her decision to embrace VTubing.

Reflecting on her journey, Pika said, 'I realized that Arab content lacked this kind of creativity and asked myself, why can't I be the first?'

Pika's channel specializes in video games, particularly Japanese titles and virtual reality experiences, fusing these interests with elements of Arab culture.

This unique blend attracts a diverse audience within the Arab world.

Within her first year on YouTube, Pika reached 100,000 subscribers and was awarded YouTube's Silver Play Button.

Now, with over 1 million followers, she has inspired many to pursue their passions without necessarily needing to appear on camera.

'Don't be afraid to try new things,' she advises.

'Whether it's drawing, gaming, anime, or storytelling, you can start with just a small step.

Success doesn't require showing your face; what matters is your passion and determination.'

Pika operates independently and has turned down offers that didn't align with her career goals.

Maintaining privacy remains crucial to her, especially within the communities she originates from.

She recognizes that being a YouTuber enriches her identity rather than diminishing it.

Pika invests significant time in creating each video, from concept development to design and editing.

Her dedication extends beyond content creation; she maintains a balanced schedule for work and personal life.

Consistency, she emphasizes, stems from genuine passion rather than fleeting enthusiasm.

Pika's appeal includes her distinct voice, often described by fans as instantly recognizable, evoking memories of anime characters.

A touching moment in her career involved receiving a voice message from an old school friend whose child is a fan of her videos.

This experience not only brought her joy but also reminded her of cherished friendships.

Pika views her success within the context of broader advancements in Saudi Arabia's creative industries.

She sees the Kingdom leading in certain areas with notable support, participation in global competitions, and investments in these fields.

Organizations such as the General Entertainment Authority and the Saudi Esports Federation play a pivotal role in supporting emerging talents and offering training programs for international engagement.

Pika Loli's journey underscores the growing influence of Saudi creatives on platforms that were once dominated by other regions, highlighting the Kingdom's capability to not only follow global trends but also innovate within them.