After 12 years of growth and nationwide recognition, Saudi Arabia’s Hamburgini burger chain has ended with a court order to liquidate its parent company, Asasiyat Al-Ghitha Trading.

The ruling follows a major food poisoning incident that undermined consumer trust and pushed the company into bankruptcy.

Founded in Riyadh in 2013, Hamburgini quickly built a loyal following among young consumers through savvy digital marketing and a strong social media presence.

By 2020, then-CEO Nawaf Al-Fawzan declared Hamburgini “the fastest expanding restaurant brand in the Kingdom,” with plans to list 20 percent of its shares on the Nomu parallel market.

The chain’s rise came to a halt in 2024 after a mass food poisoning incident in Riyadh that left more than 70 people ill and caused one death.

Despite the contamination originating from an external supplier, the brand's reputation was severely damaged, leading to a sharp decline in consumer confidence, sales, and revenue.

With mounting debts and no recovery in sight, the liquidation order issued in August 2025 closed the chapter on Hamburgini.