Saudi Press

Saudi Arabia and the world
Friday, Nov 14, 2025

Apple threatened Facebook ban over slavery posts on Instagram

Apple threatened Facebook ban over slavery posts on Instagram

Apple threatened to remove Facebook's products from its App Store, after the BBC found domestic "slaves" for sale on apps, including Instagram, in 2019.

The threat was revealed in the Wall Street Journal's (WSJ) Facebook Files, a series of reports based on its viewing of internal Facebook documents.

Facebook says it prohibits human exploitation "in no uncertain terms".

It says it has been "combating human trafficking on our platform for many years".

The firm added: "Our goal remains to prevent anyone who seeks to exploit others from having a home on our platform."

Hashtag slavery


The BBC News Arabic investigation exposed a booming online black market in the illegal buying and selling of domestic workers.

It shed light on a world in which women endured a life of servitude and were kept behind closed doors, deprived of their basic rights, unable to leave and at risk of being sold to the highest bidder. Experts said these conditions amounted to slavery.

The trade was carried out using a number of apps including Facebook-owned Instagram.

The posts and hashtags used for sales were mainly in Arabic, and shared by users in Saudi Arabia and Kuwait.

The women were often categorised by race, and available to buy for a few thousand dollars.

The WSJ reported that following the BBC investigation, Apple told Facebook to do more to tackle human trafficking.

It said the social media giant only took "limited action" until "Apple Inc. threatened to remove Facebook's products from the App Store, unless it cracked down on the practice".

The BBC has approached Apple about the claim.

The paper also quoted a 2019 internal report from Facebook, suggesting that the social media giant knew about, and had been investigating, the online slave trade before the BBC got in contact.

In the report, a Facebook researcher writes: "Was this issue known to Facebook before BBC inquiry and Apple escalation?

"Yes. Throughout 2018 and [the first half of] 2019 we conducted the global Understanding Exercise in order to fully understand how domestic servitude manifests on our platform across its entire life cycle: recruitment, facilitation, and exploitation."

After the 2019 BBC report, Facebook banned the main hashtag used for the trade and removed hundreds of accounts from Instagram.

"We will continue to work with law enforcement, expert organisations and industry to prevent this behaviour on our platforms," it said in response to the investigation.

However, at the time the story was published the BBC found women were still advertised for sale on the platform.

Apple acts


The BBC also alerted Google and Apple, as apps in which women were listed for sale were available via their smartphone app stores.

The illegal sales are a clear breach of the US tech firms' rules for app developers and users - both firms said they worked with the developers to prevent illegal activity.

Google said it was "deeply troubled" by the findings, Apple said it expected developers to take "immediate corrective actions".

A domestic worker advertised for sale on Instagram
Facebook's response

Following the concerns raised by the BBC and Apple in 2019, Facebook "began moving faster", the WSJ said.

It added that "a proactive sweep" looking for human trafficking "found more than 300,000 instances of potential violations and disabled more than 1,000 accounts".

The BBC report also prompted questions from the United Nations.

In its June 2020 response to these, Facebook wrote: "Following an investigation prompted by an inquiry from the BBC, we conducted a proactive review of our platform. We removed 700 Instagram accounts within 24 hours, and simultaneously blocked several violating hashtags."

The following month the company said it removed more than 130,000 pieces of Arabic-language speech content related to domestic servitude in Arabic on both Instagram and Facebook.

It added that it had also developed technology that can proactively find and take action on content related to domestic servitude - enabling it to "remove over 4,000 pieces of violating organic content in Arabic and English from January 2020 to date".


BBC News Arabic’s undercover investigation exposed the buying and selling of domestic workers in the Gulf


Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Cristiano Ronaldo Embraces Saudi Arabia’s 2034 World Cup Vision with Key Role
Saudi Arabia’s Execution Campaign Escalates as Crown Prince Readies U.S. Visit
Trump Unveils Middle East Reset: Syria Re-engaged, Saudi Ties Amplified
Saudi Arabia to Build Future Cities Designed with Tourists in Mind, Says Tourism Minister
Saudi Arabia Advances Regulated Stablecoin Plans with Global Crypto Exchange Support
Saudi Arabia Maintains Palestinian State Condition Ahead of Possible Israel Ties
Chinese Steel Exports Surge 41% to Saudi Arabia as Mills Pivot Amid Global Trade Curbs
Saudi Arabia’s Biban Forum 2025 Secures Over US$10 Billion in Deals Amid Global SME Drive
Saudi Arabia Sets Pre-Conditions for Israel Normalisation Ahead of Trump Visit
MrBeast’s ‘Beast Land’ Arrives in Riyadh as Part of Riyadh Season 2025
Cristiano Ronaldo Asserts Saudi Pro League Outperforms Ligue 1 Amid Scoring Feats
AI Researchers Claim Human-Level General Intelligence Is Already Here
Saudi Arabia Pauses Major Stretch of ‘The Line’ Megacity Amid Budget Re-Prioritisation
Saudi Arabia Launches Instant e-Visa Platform for Over 60 Countries
Dick Cheney, Former U.S. Vice President, Dies at 84
Saudi Crown Prince to Visit Trump at White House on November Eighteenth
Trump Predicts Saudi Arabia Will Normalise with Israel Ahead of 18 November Riyadh Visit
Entrepreneurial Momentum in Saudi Arabia Shines at Riyadh Forward 2025 Summit
Saudi Arabia to Host First-Ever International WrestleMania in 2027
Saudi Arabia to Host New ATP Masters Tournament from 2028
Trump Doubts Saudi Demand for Palestinian State Before Israel Normalisation
Viral ‘Sky Stadium’ for Saudi Arabia’s 2034 World Cup Debunked as AI-Generated
Deal Between Saudi Arabia and Israel ‘Virtually Impossible’ This Year, Kingdom Insider Says
Saudi Crown Prince to Visit Washington While Israel Recognition Remains Off-Table
Saudi Arabia Poised to Channel Billions into Syria’s Reconstruction as U.S. Sanctions Linger
Smotrich’s ‘Camels’ Remark Tests Saudi–Israel Normalisation Efforts
Saudi Arabia and Qatar Gain Structural Edge in Asian World Cup Qualification
Israeli Energy Minister Delays $35 Billion Gas Export Agreement with Egypt
Fincantieri and Saudi Arabia Agree to Build Advanced Maritime Ecosystem in Kingdom
Saudi Arabia’s HUMAIN Accelerates AI Ambitions Through Major Partnerships and Infrastructure Push
IOC and Saudi Arabia End Ambitious 12-Year Esports Games Partnership
CSL Seqirus Signs Saudi Arabia Pact to Provide Cell-Based Flu Vaccines and Build Local Production
Qualcomm and Saudi Arabia’s HUMAIN Team Up to Deploy 200 MW AI Infrastructure
Saudi Arabia’s Economy Expands Five Percent in Third Quarter Amid Oil Output Surge
China’s Vice President Han Zheng Meets Saudi Crown Prince as Trade Concerns Loom
Saudi Arabia Unveils Vision for First-Ever "Sky Stadium" Suspended Over Desert Floor
Francis Ford Coppola Auctions Luxury Watches After Self-Financed Film Flop
US and Qatar Warn EU of Trade and Energy Risks from Tough Climate Regulation
‘No Kings’ Protests Inflate Numbers — But History Shows Nations Collapse Without Strong Executive Power
Ofcom Rules BBC’s Gaza Documentary ‘Materially Misleading’ Over Narrator’s Hamas Ties
"The Tsunami Is Coming, and It’s Massive": The World’s Richest Man Unveils a New AI Vision
Yachts, Private Jets, and a Picasso Painting: Exposed as 'One of the Largest Frauds in History'
AI and Cybersecurity at Forefront as GITEX Global 2025 Kicks Off in Dubai
EU Deploys New Biometric Entry/Exit System: What Non-EU Travelers Must Know
Ex-Microsoft Engineer Confirms Famous Windows XP Key Was Leaked Corporate License, Not a Hack
China’s lesson for the US: it takes more than chips to win the AI race
Israel and Hamas Agree to First Phase of Trump-Brokered Gaza Truce, Hostages to Be Freed
The Davos Set in Decline: Why the World Economic Forum’s Power Must Be Challenged
Wave of Complaints Against Apple Over iPhone 17 Pro’s Scratch Sensitivity
Syria Holds First Elections Since Fall of Assad
×