Saudi Press

Saudi Arabia and the world
Friday, Aug 21, 2026

Appetite grows for office return as coronavirus-fuelled 'Zoom fatigue' bites

Appetite grows for office return as coronavirus-fuelled 'Zoom fatigue' bites

Analysts say rumours of the demise of the traditional office space appear to have been greatly exaggerated

Rumours of the demise of the traditional office space in light of the current coronavirus pandemic appear to have been greatly exaggerated, according to global powerhouse PwC and other leading companies operating in Dubai.

According to the 2019 Global Workspace Survey from IWG, 50 percent of global employees work outside their office’s main headquarters for at least two-and-a-half days a week.

It also revealed that when faced with two similar employment offers, 80 percent of employees would turn down the one that didn’t offer flexible working.

And that was before the onset of coronavirus.



Earlier in the summer Google announced plans to keep 200,000 full-time and contract employees working remotely until at least July 2021.

While Facebook CEO Mark Zuckerberg said the world’s largest social network would start “aggressively opening up remote hiring”, expecting roughly half its workforce would work remotely over the next five to ten years.

PwC has championed working from home and remote working for some time, but Mona Abou Hana, chief people officer at PwC Middle East, told Arabian Business there is definitely an appetite to return to the office.


She said: “The truth of the matter is that, away from the office, we depleted our social capital - and it makes sense when we think of ‘Zoom fatigue’. We all had to overcompensate for being physically apart by booking meeting after meeting. The lines were blurred between life and work.”

PwC’s commitment to ‘bricks-and-mortar’ was cemented long before the outbreak of Covid-19, with a decision to move to an entire new block in Emaar Square.

That remains, despite the continued presence of coronavirus.

“We’re really excited about going back to the office, and though we are only at about 50 percent capacity at the moment, we’re able to work two-three days a week in our new home and the remaining days wherever suits us,” added Hana.

According to the Dubai Office Market Update for Q2 2020, released by Knight Frank Middle East, prime office rents across Dubai fell 6.8 percent in the year to Q2 2020, whilst Grade A and citywide rents fell by 5.9 percent and 7.8 percent respectively over the same period.

Market wide vacancy in Dubai’s office market registered at 18.7 percent as at Q2 2020, down marginally from 18.8 percent in Q4 2019.

As reported by Arabian Business earlier this month, ICD Brookfield opened its doors in Dubai International Financial Centre and welcomed its first wave of tenants, including Julius Baer, Natixis, Latham & Watkins and Akin Gump.

The 53-storey, 1.1 million square feet commercial property offers dining, retail and community spaces alongside Grade A workspace.

"We are confident that as the anxiety surrounding the pandemic subsides vibrant physical workplaces will remain in demand. In our view, companies value the power of in person collaboration in shaping a dynamic corporate culture, and their employees do too," said Khalid Al Bakhit, chairman of ICD Brookfield.


Khalid Al Bakhit, chairman of ICD Brookfield


Currently there are estimated to be 29 active projects within Dubai, worth in the region of $4.85 billion, with delivery dates up to 2024, which are either being executed or in the study or design phase.

Real estate outfit Allsopp & Allsopp has placed its faith in Dubai’s office market this week in signing the lease on its eighth office since opening in 2008 – on the 25th floor of Vision Tower, only one floor below their current headquarters.

The company’s workforce has increased by 123 percent over the last four years, with job applications rising to record levels post lockdown.

CEO Carl Allsopp explained that more office space was needed to cater to with the ever-expanding team, although he conceded that it would be different from the more traditional models.

He told Arabian Business: “Our expansion includes flexible working, however, the core operations require space for training, our support staff and client meetings for clients who still prefer to meet in person whilst following the required guidelines.

“We envisage the future of our office spaces as 'hubs' - a place to work from for small periods of time or for client meetings, as opposed to a permanent place of work.”

Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Cristiano Ronaldo and Georgina Rodríguez Sign Prenup Protecting Their Separate Fortunes
Google Launches Pixel 11 With Gemini AI at the Center of Its Hardware Strategy
Turkish Parliament Passes Landmark Bill Granting Conditional Amnesty to Disarmed PKK Members
Jorge Messi, Lionel Messi’s Father and Longtime Agent, Dies at 68
AI’s Next Bottleneck Is Power, Not Just Nvidia Chips
Meta Raises AI Spending Target to as Much as $145bn Despite Pressure Over Returns
Joe Biden’s Cancer Has Spread Beyond His Bones, Hunter Biden Says
Why 2027 Could Be a Strong Year for Stocks—and Why the Forecast Is Fragile
Why Markets May Look Quiet in August After Big Tech Earnings
Trump’s Top General Seeks an Exit Strategy From Iran War, Report Says
Brock Lesnar Retires From Wrestling, Closing a Career of Rare Athletic Range and Lasting Controversy
UFO: Pentagon Releases Video of Unidentified Object Tracked Over Middle East
Ukraine Tells Senate Republicans Its Drone War Offers a Blueprint for America
Weight-Loss Drug Boom Tests the Limits of Prescription Advertising Rules
Saudi Arabia, Turkey and Pakistan Sign Mutual-Defence Pact
AI Is Remaking the US Economy, From GDP Growth to iPhone Prices
A SpaceX Rocket Is About to Crash Into the Moon — and Scientists Hope to Watch
Modern Slavery Decisions Broaden the Al Fayed Inquiry’s Frame
FIFA’s Retreat Leaves a Larger Question Over Who Guards the Game
Finland Deploys Commercial-Scale Thermal Batteries Using Crushed Rock to Store Renewable Grid Energy
Valued at $109 Million: F-35B Fighter Jet Crashes in Southern California
US Says It Has Carried Out Heavy Strikes on Iran After Attempted Attacks on Its Forces
Over 24 Hours in the Air: Qantas Airbus Completes Record-Breaking Test Flight
Arrest Warrant Issued in Lebanon for Tycoon Spotted Meeting Netanyahu in Washington
Trump says Israel ‘would not survive’ without US
Nvidia Reportedly Takes Vast Texas Data-Centre Lease to Underwrite AI Expansion
FIFA’s Private-Investment Plan for World Cup Rights Draws European Revolt
Following OpenAI's Cyberattack: 'Most Companies Still Do Not Understand What Is Coming'
OpenAI Sued After ChatGPT Allegedly Discouraged Emergency Care Before Near-Fatal Embolism
Miliband Sets Climate and International Law at Centre of UK Diplomacy
Pentagon Discloses Nearly 100 US Troop Injuries During Renewed Iran Fighting
Trump Readies New Tariffs as Temporary Global Levy Nears Expiry
High Prices Push Coffee Drinkers Toward Whole Beans and Home Brewing
Trump Draws Boos and Podium Scrutiny at Spain’s World Cup Triumph
Spain Defeats Argentina in Extra Time to Win Second World Cup
Turkey Explores S-400 Transfer to UAE in Bid to Rejoin F-35 Program
US Retaliates Against Iran After Two American Troops Killed in Jordan
Proposed U.S.-Saudi Nuclear Pact Could Permit Limited Uranium Enrichment Under International Safeguards
Why Kentucky Fried Chicken Became KFC—and Why the False Explanations Persist
Iran Claims It Destroyed Bahrain’s Main Artificial Intelligence Center in Missile and Drone Strike
Ukrainian Drones Strike Wildberries Warehouses Deep Inside Russia
Reported CIA Mission Helped Clear the UAE’s Path to Advanced US AI Chips
Artificial Intelligence Capital Fuels Markets While Governments and Regulators Face Mounting Strategic Tests
China’s Moonshot’s Kimi K3 Narrows the Gap With Anthropic Through Scale, Openness and Lower Cost
Gold and Cash Seizure Puts Indonesia’s Senior Anti-Corruption Prosecutor Under Investigation
The Ledger Will Not Trust on Faith
Passenger Bound for Germany Refused to Sit Beside a Woman on a Plane — Then Slapped a Flight Attendant
Ukraine’s Leadership Rift Spills Into the Streets as Protesters Target Army Chief
The Ten World Cup Finals That Defined Football History
Smartphones Are Getting More Expensive, Sales Are Collapsing, and Even Apple Admits: "Prices Will Rise"
×