This method, which involves packing dates into sheep or goat skins after drying, highlights the resourcefulness of past generations and remains integral to the local economy and agriculture.

During the annual AlUla Dates Festival, visitors can witness the shannah process, which contributes to cultural tourism supported by the Saudi Vision 2030 initiative.

The Royal Commission for AlUla actively promotes this traditional craft, which experts like Abdulhadi Suqeer emphasize has been safeguarding food security for around 400 years.

Unique to the area's traditions, shannah-processed dates, particularly the prized Al-Helwa Al-Hamra variety, stand out for their natural red hue, distinctive flavor, and aroma, often accentuated with herbs for added richness. These specialized dates, valued both for their taste and as a cultural artifact, can command prices as high as SR1,500 per shannah.

Despite individual efforts, a broader marketing platform is necessary to promote shannah dates year-round, ensuring this heritage practice thrives for future generations.