Saudi Arabia's Booming Automotive Market
Saudi Arabia's automotive market is rapidly growing, dominating over half of Gulf Cooperation Council sales and becoming a top 20 global market. In 2023, 93,300 cars were imported, with major contributors being Japan, India, South Korea, the US, and Thailand. Consumer preferences show a shift towards robust, technologically advanced, and environmentally conscious vehicles, with a notable trend towards SUVs and a focus on fuel efficiency.
The automotive market in Saudi Arabia is experiencing rapid growth, dominating over half of the Gulf Cooperation Council car sales and becoming one of the top 20 global markets.
In 2023, Saudi Arabia imported 93,300 cars, up from 66,900 in 2022, totaling 160,000 cars over the two years.
Major contributors to this surge include Japan, India, South Korea, the US, and Thailand.
Consumer preferences in the Kingdom vary, with a demand for robust, technologically advanced, and environmentally conscious vehicles increasing.
Show manager Aly Hefny from Automechanika Riyadh highlights the preference for comfort and reliability, while Karim Henain from Bain & Co. notes the alignment with Western markets in terms of advanced connectivity and driving assistance technologies.
Matthias Zeigler of Volkswagen and Sami Malkawi of Ford Middle East emphasize the shift towards SUVs and the growing focus on fuel efficiency.
Additionally, the roles of the National Automotive and Vehicles Academy (NAVA) and the Automotive Manufacturers Association (AMA) are pivotal in aligning with Vision 2030, focusing on talent development and regulatory advocacy respectively.
In 2023, Saudi Arabia imported 93,300 cars, up from 66,900 in 2022, totaling 160,000 cars over the two years.
Major contributors to this surge include Japan, India, South Korea, the US, and Thailand.
Consumer preferences in the Kingdom vary, with a demand for robust, technologically advanced, and environmentally conscious vehicles increasing.
Show manager Aly Hefny from Automechanika Riyadh highlights the preference for comfort and reliability, while Karim Henain from Bain & Co. notes the alignment with Western markets in terms of advanced connectivity and driving assistance technologies.
Matthias Zeigler of Volkswagen and Sami Malkawi of Ford Middle East emphasize the shift towards SUVs and the growing focus on fuel efficiency.
Additionally, the roles of the National Automotive and Vehicles Academy (NAVA) and the Automotive Manufacturers Association (AMA) are pivotal in aligning with Vision 2030, focusing on talent development and regulatory advocacy respectively.
Translation:
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