Saudi International Luxury Week: Discovering Exclusive Jewelry Brands from Around the World
The Saudi International Luxury Week in Riyadh showcases high-end jewelry from around the world, providing an exclusive shopping experience for Saudi clients.
Brands like FerriFirenze from Italy, House of GOL from New York, and Maitraya from India are participating in the event.
House of GOL displayed a rare pink diamond, while FerriFirenze and Maitraya have gained popularity among Saudi clients.
Anna Larsen from House of GOL has been visiting Saudi Arabia for three years to meet clients, and Maitraya, an Indian brand specializing in Khaleeji and Saudi pearls, is led by Sanghvi Maitarya.
House of GOL, a high-end jewelry brand specializing in heritage pieces, collaborated with ZAH's head of marketing, Clea Nasr, to participate in a luxury jewelry event in Saudi Arabia.
Indian brand Maitraya, which focuses on Khaleeji and Saudi pearls, was also present.
Nasr expressed ZAH's support for both local and international designers through marketing and PR activities.
House of GOL had previously visited ZAH's creative hub in Riyadh.
During Saudi International Luxury Week, two notable jewelry brands stood out.
House of GOL from New York, known for its colorful diamonds, brought a rare pink diamond to the exhibition and offered clients a personalized design experience by involving them in the creation process.
Maitraya, an Indian company specializing in Gulf pearls, was also present, led by Sanghvi Maitraya, a seventh-generation pearl business representative.
Both brands showcased unique offerings and added value to the event.
Maitarya, a brand representative, shares the history of Saudi natural lulu pearls, which were once collected from various sources around the world before they became scarce.
The brand had previously visited ZAH Creative Hub in Riyadh and continued its tour during Saudi International Luxury Week.
FerriFirenze, an Italian brand, also impressed Saudi clients at the event, having made its first visit five years ago.
FerriFirenze is a 10-year-old family business based in Florence, Italy.
They specialize in creating handmade jewelry that moves and is flexible.
The company is excited to meet local women who share their appreciation for jewelry and style.
Their unique creations can only be made by hand in Italy.