Saudi Cabinet Discusses Syria, Lebanon, and Kingdom’s Achievements at WEF
Saudi leaders highlight regional issues and domestic successes, including recognition in sustainable fashion at the World Economic Forum.
Saudi Arabia's Cabinet recently convened to discuss a range of regional issues, including the ongoing situations in Syria and Lebanon, as well as the Kingdom's achievements on the global stage.
At the World Economic Forum (WEF), Saudi Arabia was lauded for its growing role in the fashion and sustainability sectors, reflecting the Kingdom’s broader push toward diversification and innovation.
Among the highlights of the week, Saudi Arabia’s sustainable fashion industry gained attention as three local businesses won the inaugural Middle East Kering Generation Award.
The winners, AMUSED, Darah, and Asteri, were recognized for their contributions to circular fashion and sustainable practices.
AMUSED, an online platform for preowned luxury goods, aims to reduce the fashion industry’s environmental impact by promoting a circular economy.
Its co-founder, Sara Teymoor, emphasized the business’s dedication to providing authenticated, secondhand luxury goods while focusing on sustainability.
AMUSED is tapping into a previously untapped market in Saudi Arabia.
Darah, an upcycling startup, was founded by Rawan Alderaibi, who transitioned from a corporate career to pursue her passion for sustainable fashion.
The company focuses on reselling and upcycling secondhand clothes, turning damaged items into creative, one-of-a-kind pieces.
Darah has garnered attention for its innovative approach to fashion and aims to expand into local production and recycling facilities.
The third winner, Asteri, is a rapidly growing makeup brand designed specifically for Arab women, offering desert-proof, vegan, and sustainable beauty products with refillable packaging.
Its commitment to sustainability was acknowledged with a B Lab certification.
These startups were praised for their relevance to Saudi Arabia's lifestyle and cultural values, as well as their global sustainability impact.
Burak Cakmak, CEO of the Saudi Fashion Commission, emphasized the importance of localized engagement and how these businesses are helping to shape the future of Saudi Arabia’s fashion and sustainability sectors.
The winners will travel to Paris for a week of exclusive mentoring sessions with Kering’s sustainability teams.
Cakmak noted that Saudi Arabia is emerging as a major growth market for fashion and creativity, providing ample opportunities for startups and businesses in the industry.
This development is part of the Kingdom's broader economic diversification plan, which includes initiatives aimed at transforming sectors such as fashion, technology, and tourism.
Saudi Arabia's ability to integrate sustainability with economic growth remains a key focus in its Vision 2030 strategy.
At the World Economic Forum (WEF), Saudi Arabia was lauded for its growing role in the fashion and sustainability sectors, reflecting the Kingdom’s broader push toward diversification and innovation.
Among the highlights of the week, Saudi Arabia’s sustainable fashion industry gained attention as three local businesses won the inaugural Middle East Kering Generation Award.
The winners, AMUSED, Darah, and Asteri, were recognized for their contributions to circular fashion and sustainable practices.
AMUSED, an online platform for preowned luxury goods, aims to reduce the fashion industry’s environmental impact by promoting a circular economy.
Its co-founder, Sara Teymoor, emphasized the business’s dedication to providing authenticated, secondhand luxury goods while focusing on sustainability.
AMUSED is tapping into a previously untapped market in Saudi Arabia.
Darah, an upcycling startup, was founded by Rawan Alderaibi, who transitioned from a corporate career to pursue her passion for sustainable fashion.
The company focuses on reselling and upcycling secondhand clothes, turning damaged items into creative, one-of-a-kind pieces.
Darah has garnered attention for its innovative approach to fashion and aims to expand into local production and recycling facilities.
The third winner, Asteri, is a rapidly growing makeup brand designed specifically for Arab women, offering desert-proof, vegan, and sustainable beauty products with refillable packaging.
Its commitment to sustainability was acknowledged with a B Lab certification.
These startups were praised for their relevance to Saudi Arabia's lifestyle and cultural values, as well as their global sustainability impact.
Burak Cakmak, CEO of the Saudi Fashion Commission, emphasized the importance of localized engagement and how these businesses are helping to shape the future of Saudi Arabia’s fashion and sustainability sectors.
The winners will travel to Paris for a week of exclusive mentoring sessions with Kering’s sustainability teams.
Cakmak noted that Saudi Arabia is emerging as a major growth market for fashion and creativity, providing ample opportunities for startups and businesses in the industry.
This development is part of the Kingdom's broader economic diversification plan, which includes initiatives aimed at transforming sectors such as fashion, technology, and tourism.
Saudi Arabia's ability to integrate sustainability with economic growth remains a key focus in its Vision 2030 strategy.
