Saudi Press

Saudi Arabia and the world
Friday, Aug 22, 2025

Qatar’s FIFA World Cup driving mobile advertisement spending in 2022: Report 

Qatar’s FIFA World Cup driving mobile advertisement spending in 2022: Report 

The ongoing FIFA World Cup in Qatar, along with Beijing Winter Olympics in February drove mobile advertisement spending in 2022, according to a study conducted by market intelligence firm data.ai. 
Earlier in November, S&P Global Market Intelligence in its report noted that total digital advertisement spending globally could hit $534 billion in the 2022-2023 period, primarily driven by the Qatar World Cup, and the US mid-term elections. 

Touted to be the biggest sporting event in 2022, FIFA World Cup is expected to reach 5 billion people across all platforms, the global football body’s president Gianni Infantino said.

The events like FIFA World Cup and Beijing Winter Olympics event will help global spending on mobile advertising to reach $362 billion in 2023 as consumers worldwide are expected to spend trillions of hours on their Android and Apple devices, noted the data.ai report, formally known as App Annie. 

The study added that this forecast is about 7.7 percent higher than the previously projected $336 billion of advertisement spending for 2022, and almost 25 percent up, compared to $295 billion last year. 

“Mobile will take over the share of advertising wallet as more time than ever before is spent in apps, with total hours on the track to surpass 4 trillion on Android phones alone in 2022,” the report said.  

However, it noted that the growth of advertisement spending will slow in the face of economic headwinds. 

The study, however, did not provide the exact figures for the projected hours users will spend on Apple devices. 

The report further pointed out that short video apps are also driving growth in the sector, despite global economic headwinds. 

“Spend in brand advertising will help bolster the effects of dipping spend on performance marketing in the face of tightened marketing budgets,” the report further noted. 

data.ai added that the time spent on mobile devices is expected to rise by half and surpass six trillion hours by 2028. 

It added that mobile-centricity, advances in connected technology, expansion of casual and core gaming, 5G rollout, demand for digital connection, self-expression and deepening personalization of apps will fuel sustained growth in time spent. 

The report, however, flagged that economic headwinds and privacy regulations will dampen mobile gaming spending this year and next year. 

"Consumer spending in mobile gaming will fall 5 percent in 2022 to $110 billion, and it is expected to again go down by 3 percent in 2023 to $107 billion,” it added. 

The report went on and said that seven applications including HBO Max and Chinese video platform iQiyi are expected to enter the $3 billion club, joining the likes of Netflix, Disney+, YouTube and TikTok. 
Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Dogfights in the Skies: Airbus on Track to Overtake Boeing and Claim Aviation Supremacy
Tim Cook Promises an AI Revolution at Apple: "One of the Most Significant Technologies of Our Generation"
Are AI Data Centres the Infrastructure of the Future or the Next Crisis?
Miles Worth Billions: How Airlines Generate Huge Profits
Zelenskyy Returns to White House Flanked by European Allies as Trump Pressures Land-Swap Deal with Putin
Beijing is moving into gold and other assets, diversifying away from the dollar
Cristiano Ronaldo Makes Surprise Stop at New Hong Kong Museum
Zelenskyy to Visit Washington after Trump–Putin Summit Yields No Agreement
High-Stakes Trump-Putin Summit on Ukraine Underway in Alaska
Iranian Protection Offers Chinese Vehicle Shipments a Cost Advantage over Japanese and Korean Makers
Saudi Arabia accelerates renewables to curb domestic oil use
Cristiano Ronaldo and Georgina Rodríguez announce engagement
Asia-Pacific dominates world’s busiest flight routes, with South Korea’s Jeju–Seoul corridor leading global rankings
Private Welsh island with 19th-century fort listed for sale at over £3 million
Sam Altman challenges Elon Musk with plans for Neuralink rival
Australia to Recognize the State of Palestine at UN Assembly
The Collapse of the Programmer Dream: AI Experts Now the Real High-Earners
Armenia and Azerbaijan to Sign US-Brokered Framework Agreement for Nakhchivan Corridor
British Labour Government Utilizes Counter-Terrorism Tools for Social Media Monitoring Against Legitimate Critics
WhatsApp Deletes 6.8 Million Scam Accounts Amid Rising Global Fraud
Nine people have been hospitalized and dozens of salmonella cases have been reported after an outbreak of infections linked to certain brands of pistachios and pistachio-containing products, according to the Public Health Agency of Canada
Texas Residents Face Water Restrictions While AI Data Centers Consume Millions of Gallons
Tariffs, AI, and the Shifting U.S. Macro Landscape: Navigating a New Economic Regime
India Rejects U.S. Tariff Threat, Defends Russian Oil Purchases
United States Establishes Strategic Bitcoin Reserve and Digital Asset Stockpile
Thousands of Private ChatGPT Conversations Accidentally Indexed by Google
China Tightens Mineral Controls, Curtailing Critical Inputs for Western Defence Contractors
OpenAI’s Bold Bet: Teaching AI to Think, Not Just Chat
BP’s Largest Oil and Gas Find in 25 Years Uncovered Offshore Brazil
JPMorgan and Coinbase Unveil Partnership to Let Chase Cardholders Buy Crypto Directly
British Tourist Dies Following Hair Transplant in Turkey, Police Investigate
WhatsApp Users Targeted in New Scam Involving Account Takeovers
Trump Deploys Nuclear Submarines After Threats from Former Russian President Medvedev
Germany’s Economic Breakdown and the Return of Militarization: From Industrial Collapse to a New Offensive Strategy
IMF Upgrades Global Growth Forecast as Weaker Dollar Supports Outlook
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
"Crazy Thing": OpenAI's Sam Altman Warns Of AI Voice Fraud Crisis In Banking
Japanese Prime Minister Vows to Stay After Coalition Loses Upper House Majority
President Trump Diagnosed with Chronic Venous Insufficiency After Leg Swelling
Man Dies After Being Pulled Into MRI Machine Due to Metal Chain in New York Clinic
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
"Can You Hit Moscow?" Trump Asked Zelensky To Make Putin "Feel The Pain"
Nvidia Becomes World’s First Four‑Trillion‑Dollar Company Amid AI Boom
Iranian President Reportedly Injured During Israeli Strike on Secret Facility
Kurdistan Workers Party Takes Symbolic Step Towards Peace in Northern Iraq
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
AI Raises Alarms Over Long-Term Job Security
Saudi Arabia Maintains Ties with Iran Despite Israel Conflict
Russia Formally Recognizes Taliban Government in Afghanistan
×