PIF's Riyadh Air and STA Sign MoU at Arabian Travel Market to Boost Tourism and Travel, Aiming for 100+ Countries by 2030
Riyadh Air, owned by Saudi Arabia's Public Investment Fund, and the Saudi Tourism Authority signed a partnership at the Arabian Travel Market in Dubai.
Their MoU aims to increase travel to over 100 countries by 2030 and improve tourist services through various initiatives.
Fahd Hamidaddin, CEO of the Saudi Tourism Authority, expressed Saudi Arabia's readiness to welcome millions of new tourists and stressed the importance of collaborating with key players like Riyadh Air to provide excellent services and experiences.
Saudi Arabia's aviation sector aims to triple annual passenger traffic to 330 million by 2030, connecting to over 180 destinations.
Riyadh Air CEO, Tony Douglas, announced a new partnership to enhance the travel experience for Saudi Arabia's guests and visitors.
The partnership focuses on new routes and destinations, marketing activities, sponsorship opportunities, international events, access to STOCH, Tourism Accelerator Program, and cooperation in tourism product development.
Both parties are committed to raising aviation sector standards to unprecedented levels.
The Arabian Travel Market exhibition in Dubai from May 6-9 is a significant regional tourism forum with over 72 partners participating.
STA is among them, showcasing Saudi tourism achievements, empowering current partners, and forming new strategic partnerships.
Representatives from destinations, hotels, airlines, and tour operators are present to highlight the sector's progress.