Saudi Press

Saudi Arabia and the world
Friday, Aug 22, 2025

Mawthooq license: GCAM lists 11 exemptions for individual advertisers

Mawthooq license: GCAM lists 11 exemptions for individual advertisers

The General Commission for Audiovisual Media (GCAM) revealed 11 categories of individual advertisers who do not require the Mawthooq license.
Elaborating on the 11 cases, the Authority indicated that individuals do not need to issue the Mawthooq license if they were practitioners of certain professions, nor do people who work in handicrafts and want to advertise their products through their personal accounts.

Other instances include people who hold workshops and advertise them through their own accounts, and individuals who publish other people's accounts through their personal accounts for free.

Other exemptions are: A person works as a designer and advertises his designs through his personal accounts; an individual who works personally in wrapping gifts and selling them through his personal account; individuals taking pictures of products in their personal account to show the public for a non-advertising purpose; individuals who work as productive families and sell their products through their accounts on social media platforms; individuals who conduct competitions through their personal accounts on social media platforms, provided that it is not for advertising purpose.

Individuals who document and take pictures of their diaries in public places such as restaurants, cafes and similar places, and individuals who announce discount codes without promoting any products or goods, provided they are not for advertising purposes, are also exempted.

If a person works as a real estate broker with permission from the General Real Estate Authority and advertises real estate on licensed real estate platforms does not require the Mawthooq license.

The Mawthooq license is a service launched by the GCAM, which allows advertisers to issue a license that allows them to advertise on social media platforms. The license is mandatory for individuals to practice advertising.

The Authority urged all practitioners of this activity to understand the importance of obtaining the Mawthooq license in order to avoid legal measures, which include penalties and fines on the erring entity or individual.

The financial value of issuing the Mawthooq license is SR15,000 for a three-year period.

Advertisers can issue the license even if they are outside Saudi Arabia, the Authority said, warning that if advertisers do not comply with licensing regulations, it will impose penalties on companies that advertise with them.

A non-Saudi advertiser can also issue the Mawthooq license after owning a commercial register, and a license from audio-visual media advertising offices, marketing offices and advertising agencies.

Conditions for obtaining Mawthooq license include:

The advertiser must abide by the terms and conditions for individual submission of advertising content through social media platforms issued by the Authority.

The advertiser must comply with the controls of the content, ads and ratings (including age rating) and the instructions issued by the authority, in addition to undertaking to provide any data, information or reports requested by the Authority from them.

Advertisers must pledge to stop advertising any media content immediately and without objection when the authority asks them to do so, in addition to undertaking not to display any ad except through an account registered with the Authority and linked to the license granted to the licensee.

Non-Saudi advertisers must pledge not to engage in the activity until after obtaining the necessary licenses and approvals from the Authority other relevant agencies.
Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Dogfights in the Skies: Airbus on Track to Overtake Boeing and Claim Aviation Supremacy
Tim Cook Promises an AI Revolution at Apple: "One of the Most Significant Technologies of Our Generation"
Are AI Data Centres the Infrastructure of the Future or the Next Crisis?
Miles Worth Billions: How Airlines Generate Huge Profits
Zelenskyy Returns to White House Flanked by European Allies as Trump Pressures Land-Swap Deal with Putin
Beijing is moving into gold and other assets, diversifying away from the dollar
Cristiano Ronaldo Makes Surprise Stop at New Hong Kong Museum
Zelenskyy to Visit Washington after Trump–Putin Summit Yields No Agreement
High-Stakes Trump-Putin Summit on Ukraine Underway in Alaska
Iranian Protection Offers Chinese Vehicle Shipments a Cost Advantage over Japanese and Korean Makers
Saudi Arabia accelerates renewables to curb domestic oil use
Cristiano Ronaldo and Georgina Rodríguez announce engagement
Asia-Pacific dominates world’s busiest flight routes, with South Korea’s Jeju–Seoul corridor leading global rankings
Private Welsh island with 19th-century fort listed for sale at over £3 million
Sam Altman challenges Elon Musk with plans for Neuralink rival
Australia to Recognize the State of Palestine at UN Assembly
The Collapse of the Programmer Dream: AI Experts Now the Real High-Earners
Armenia and Azerbaijan to Sign US-Brokered Framework Agreement for Nakhchivan Corridor
British Labour Government Utilizes Counter-Terrorism Tools for Social Media Monitoring Against Legitimate Critics
WhatsApp Deletes 6.8 Million Scam Accounts Amid Rising Global Fraud
Nine people have been hospitalized and dozens of salmonella cases have been reported after an outbreak of infections linked to certain brands of pistachios and pistachio-containing products, according to the Public Health Agency of Canada
Texas Residents Face Water Restrictions While AI Data Centers Consume Millions of Gallons
Tariffs, AI, and the Shifting U.S. Macro Landscape: Navigating a New Economic Regime
India Rejects U.S. Tariff Threat, Defends Russian Oil Purchases
United States Establishes Strategic Bitcoin Reserve and Digital Asset Stockpile
Thousands of Private ChatGPT Conversations Accidentally Indexed by Google
China Tightens Mineral Controls, Curtailing Critical Inputs for Western Defence Contractors
OpenAI’s Bold Bet: Teaching AI to Think, Not Just Chat
BP’s Largest Oil and Gas Find in 25 Years Uncovered Offshore Brazil
JPMorgan and Coinbase Unveil Partnership to Let Chase Cardholders Buy Crypto Directly
British Tourist Dies Following Hair Transplant in Turkey, Police Investigate
WhatsApp Users Targeted in New Scam Involving Account Takeovers
Trump Deploys Nuclear Submarines After Threats from Former Russian President Medvedev
Germany’s Economic Breakdown and the Return of Militarization: From Industrial Collapse to a New Offensive Strategy
IMF Upgrades Global Growth Forecast as Weaker Dollar Supports Outlook
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
"Crazy Thing": OpenAI's Sam Altman Warns Of AI Voice Fraud Crisis In Banking
Japanese Prime Minister Vows to Stay After Coalition Loses Upper House Majority
President Trump Diagnosed with Chronic Venous Insufficiency After Leg Swelling
Man Dies After Being Pulled Into MRI Machine Due to Metal Chain in New York Clinic
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
"Can You Hit Moscow?" Trump Asked Zelensky To Make Putin "Feel The Pain"
Nvidia Becomes World’s First Four‑Trillion‑Dollar Company Amid AI Boom
Iranian President Reportedly Injured During Israeli Strike on Secret Facility
Kurdistan Workers Party Takes Symbolic Step Towards Peace in Northern Iraq
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
AI Raises Alarms Over Long-Term Job Security
Saudi Arabia Maintains Ties with Iran Despite Israel Conflict
Russia Formally Recognizes Taliban Government in Afghanistan
×