Jordan's Tourism Sector Shows Resilience Amid Regional Headwinds
Jordan's tourism industry continues to demonstrate resilience in the face of geopolitical tensions, posting an 11.9% increase in revenues for the first half of 2025.
Despite regional headwinds, Jordan has seen its tourism revenues climb by 11.9 percent year on year in the first half of 2025, reaching $3.67 billion.
This growth comes despite a slight decline in June, when monthly revenues fell 3.7 percent to $619.2 million.
The Central Bank of Jordan's data highlights the sector's robust performance, underscoring its ability to thrive amidst geopolitical tensions in the region.
According to Petra news agency, tourism revenues from Asian visitors surged by 42.9 percent during the first half of the year, while revenues from European tourists increased by 35.6 percent, Americans by 25.8 percent, Arabs by 11.5 percent, and other nationalities by 43.0 percent.
Conversely, revenues from Jordanian expatriates visiting the Kingdom registered a modest decline of 0.8 percent over the same period.
Spending by Jordanians on outbound tourism rose 3.3 percent year on year in the first half of 2025, reaching $999.7 million, despite a 22.7 percent decline in June alone.
The recovery of the tourism sector has been supported by the restoration of air connectivity, with new agreements expanding low-cost direct routes to 25 this year, including 20 to Amman for the summer and five to Aqaba in the winter.
These routes are expected to bring in around 270,000 travelers.
Jordan's Ministry of Tourism and Antiquities reported a strong start to 2025, welcoming 1.51 million visitors in the first quarter—a 13 percent increase from the same period last year—and receipts rose 8.85 percent to 1.22 billion Jordanian dinars ($1.72 billion).
Looking forward, the Ministry is developing a new National Tourism Strategy for 2025–2028, which aims to diversify source markets and promote high-potential segments such as medical, wellness, faith-based, adventure, and meetings, incentives, conferences, and exhibitions (MICE) tourism.
This growth comes despite a slight decline in June, when monthly revenues fell 3.7 percent to $619.2 million.
The Central Bank of Jordan's data highlights the sector's robust performance, underscoring its ability to thrive amidst geopolitical tensions in the region.
According to Petra news agency, tourism revenues from Asian visitors surged by 42.9 percent during the first half of the year, while revenues from European tourists increased by 35.6 percent, Americans by 25.8 percent, Arabs by 11.5 percent, and other nationalities by 43.0 percent.
Conversely, revenues from Jordanian expatriates visiting the Kingdom registered a modest decline of 0.8 percent over the same period.
Spending by Jordanians on outbound tourism rose 3.3 percent year on year in the first half of 2025, reaching $999.7 million, despite a 22.7 percent decline in June alone.
The recovery of the tourism sector has been supported by the restoration of air connectivity, with new agreements expanding low-cost direct routes to 25 this year, including 20 to Amman for the summer and five to Aqaba in the winter.
These routes are expected to bring in around 270,000 travelers.
Jordan's Ministry of Tourism and Antiquities reported a strong start to 2025, welcoming 1.51 million visitors in the first quarter—a 13 percent increase from the same period last year—and receipts rose 8.85 percent to 1.22 billion Jordanian dinars ($1.72 billion).
Looking forward, the Ministry is developing a new National Tourism Strategy for 2025–2028, which aims to diversify source markets and promote high-potential segments such as medical, wellness, faith-based, adventure, and meetings, incentives, conferences, and exhibitions (MICE) tourism.
