Hotel.

School was chosen as the academy's global partner for hospitality training, and the collaboration will begin with a digital training program for the first group of students in early July.

The academy will serve as a global hub for workers involved in creating memorable experiences for visitors to AlUla, and subsequent programs will be available on the academy's website.

The Kingdom of Saudi Arabia is developing AlUla, an ancient oasis with a 7,000-year history, into a global tourist destination.

The site includes four heritage sites and various visitor experiences, allowing tourists to immerse in culture, enjoy wellness offerings, appreciate nature, engage in arts, and embark on discoveries.

The academy, established in partnership with Hotel School, will pioneer hospitality training as part of the Kingdom's Vision 2030 plan to create jobs for citizens and diversify the economy.

Philip Jones, the Royal Commission for AlUla's chief tourism officer, discussed the importance of learning centers like AlUla Academy in creating jobs, maintaining international visitor experience standards, and preserving Saudi culture.

Hotel.

School was announced as the academy's hospitality training partner, with an inaugural digital training program set to begin in early July.

AlUla Academy aims to expedite training and enhance professional skill development, contributing to the tourism sector's goals in the Kingdom.

The launch ceremony was attended by Anita Mendiratta, special advisor to the UN secretary-general at the UN World Tourism Organization.

A member of the Royal Commission's advisory board from 2017 to 2023 and a key figure in the development of AlUla Academy, Mendiratta emphasized the organization's commitment to enhancing visitor experiences by developing local skills.

She emphasized the importance of authenticity and community engagement in AlUla's development.

The Royal Commission chose Hotel.

School as a global partner for AlUla Academy following a rigorous selection process to help achieve its objectives of skill development and international standard services while preserving AlUla's unique essence.

The Hotel.

School in AlUla, Saudi Arabia, will offer intelligent educational solutions and collaborate with technology developers to provide diverse online-learning experiences for vocational training in the hospitality sector.

The institution is committed to supporting the commission's mission to excel in vocational training in AlUla, the Kingdom, and the wider region.

Acting Director Adnan Sawadi emphasized the importance of people in the hospitality sector and the school's role in nurturing essential skills.

The educational environment will reflect AlUla's cultural heritage and amplify its significance on the global stage.

Further details about courses, registration, and student selection will be available soon.

AlUla, a tourism development project in Saudi Arabia, has seen great success and recognition, attracting 263,000 visitors in 2023.

It consistently exceeds its targets and is gaining attention from event organizers, investors, development partners, airlines, and international media.