Saudi Press

Saudi Arabia and the world
Sunday, Jun 22, 2025

A cooperation between Rui Costa and Cristiano Ronaldo's tech company, Footlab arrives in Saudi Arabia

A cooperation between Rui Costa and Cristiano Ronaldo's tech company, Footlab arrives in Saudi Arabia

Saudi entertainment company Confrontation Entertainment has signed an exclusive franchise agreement with Footlab, a partnership by Cristiano Ronaldo and Rui Costa.
Footlab, a cooperation between the Portuguese football legends through Ronaldo’s tech company 7EGEND, started from an idea to bring to life a blend of e-gaming, real-life football and technology. It is headquartered in Lisbon, Portugal, and opened in 2018.

At the platform, players can train, compete and keep track of their real-time performance data within different stations in the park, which are all connected in a digital ecosystem.

Footlab was designed with the next generation of football players in mind, providing players and trainers with the tools they need to measure and track performance in real time and use that information to create personalized development.

The technology behind it was developed in-house by Sports Scientists, a team of software and hardware engineers, UX designers, AI and data experts, to deliver the world’s leading football data-driven experience.

Luis Parafita, Footlab world CEO, expressed his gratitude for entering the Saudi market through this agreement. “Sports is an integral component of Saudi Arabia’s transformative Vision 2030, and we are thankful for the unconditional support of our partners and the perfect timing to launch Footlab in all (of the) Kingdom, having Cristiano here and world attention for what lies ahead.”

“Footlab aspires to change the game in the Kingdom of Saudi Arabia,” he pointed out, “with elite facilities and coaching staff dedicated to the analysis and development of players, empowering teams and groups of friends with challenges, to test and improve their cognitive, physical and technical skills.”

Ahmed Madani, Confrontation Entertainment CEO, said the growth of the sports and entertainment sector in Saudi Arabia made this an ideal time to introduce innovative projects such as Footlab in the market.

He said this partnership was aligned with the Quality of Life Program, one of the Saudi Vision 2030 realization projects “which encourages the private sector to contribute to the development of the entertainment and sports sector, by offering an abundance of new experiences that contribute to raising the quality of life.”
Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
We have new information and breaking details to share about what is shaping up to be a historic air campaign tonight
Six Massive Bombs Dropped on Fordow; Trump: 'A Historic Moment for the U.S., Israel, and the World'
Fordow: Deeply Buried Iranian Enrichment Site in U.S.–Israel Crosshairs
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Pakistan to nominate Trump for Nobel Peace Prize.
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
G7 Leaders Fail to Reach Consensus on Key Global Issues
Mass exodus in Tehran as millions try to flee following Trump’s evacuation order
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Netanyahu Signals Potential Regime Change in Iran
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
Iran Conducts Ballistic Missile Launches Amid Heightened Tensions with Israel
Iran Signals Openness to Nuclear Negotiations Amid Ongoing Regional Tensions
Shock Within Iran’s Leadership: Khamenei’s Failed Plan to Launch 1,000 Missiles Against Israel
Trump's Anti-War Stance Tested Amid Israel-Iran Conflict
UK Deploys Jets to Middle East Amid Rising Tensions
Exiled Iranian Prince Reza Pahlavi Urges Overthrow of Khamenei Regime
Wreck of $17 Billion San José Galleon Identified Off Colombia After 300 Years
Iran Launches Extensive Missile Attack on Israel Following Israeli Strikes on Nuclear Sites
Israel Issues Ultimatum to Iran Over Potential Retaliation and Nuclear Facilities
Black Box Recovered from Air India Crash Site
Coinbase CEO Warns Bitcoin Could Supplant US Dollar Amid Mounting National Debt
Trump to Iran: Make a Deal — Sign or Die
Operation "Like a Lion": Israel Strikes Iran in Unprecedented Offensive
Israel Launches 'Operation Rising Lion' Targeting Iranian Nuclear and Military Sites
Israeli Forces Intercept Gaza-Bound Aid Vessel Carrying Greta Thunberg
IMF Warns of Severe Global Trade War Impacts on Emerging Markets
Syria to Reconnect to Global Economy After 14 Years of Isolation
Israel Confirms Arming Gaza Clan to Counter Hamas Influence
Global News Roundup: From Ukraine's strategic military strikes and Russia's demands and Tensions Escalate in Ukraine, to serious legal issues faced by Britons in Bali and Trump's media criticism, the latest developments highlight a turbulent landscape
U.S. Reduces Military Presence in Syria
Trump Demands Iran End All Uranium Enrichment in Nuclear Talks
Iran Warns Europe Against Politicizing UN Nuclear Report
Paris Saint-Germain's Greatest Triumph Is Football’s Lowest Point
OPEC+ Agrees to Increase Oil Output for Third Consecutive Month
Turkey Detains Istanbul Officials Amid Anti-Corruption Crackdown
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
EU Central Bank Pushes to Replace US Dollar with Euro as World’s Main Currency
European and Arab Ministers Convene in Madrid to Address Gaza Conflict
×