Saudi Press

Saudi Arabia and the world
Wednesday, Jul 09, 2025

Top luxury retailer offers Saudi youth careers in fashion

Top luxury retailer offers Saudi youth careers in fashion

A leading luxury retailer has launched a local campaign #MYBOLDFUTURE that seeks to help young Saudis carve a future in the Kingdom’s retail sector.
Chalhoub Group’s aim is to meet the growing demand for high-end fashion and support the industry in the region.

At Fashion Futures on Oct. 11, a keystone event held annually by Saudi Arabia’s Fashion Commission, the group unveiled the digital media campaign and showcased how Chalhoub has helped launched the careers of several people.

Lynn Al-Khatib, group head of communication at Chalhoub Group, told Arab News: “Our objective is really luxury retail. A lot of people talk about the brands and the designers and the fashion, and we believe that the brand consultants in the stores are at the moment of truth; they are their relationship with the customer. They’re the ones really representing the brands.

“We wanted to really demystify the job, attract young Saudi youth towards it, and at the same time, create awareness about Chalhoub Group and the brands that we operate.”

In line with their bold initiative, the group’s President Patrick Chalhoub told Arab News in an exclusive interview earlier this year that the company plans to almost double its staff in the Kingdom to up to 6,000 people over the next five years.

Part of the company’s goals, through the campaign, is to demonstrate how their retail workers have added value and become entrepreneurs in the industry.

“They come from different backgrounds. Some of them were pharmacists, or schoolteachers, or just high school graduates, and they really managed to build a career in retail. So we have true stories.

“I think the truth will only inspire the young generation. They’re not looking for just advertising; they’re really looking to create impact. They look for jobs where they want to be part of something bigger, where they feel they want to learn,” Al-Khatib said.

Mirroring the Kingdom’s Vision 2030 economic development focus, the company is committed to Saudization, youth employment and career training.

Chalhoub Group’s Retail Academy was recently officially recognized as an accredited training center by the Technical and Vocational Training Corporation in the Kingdom.

Through the institution, retail frontliners can gain access to state-of-the-art and experiential training programs.

Reem Al-Maiman, a store manager at Jimmy Choo in Jeddah, who has been working for the Chalhoub Group for a year, said the flexibility of her position has allowed her to grow a retail career while working toward her other dreams.

“I’m also a national basketball player. I’m trying to manage (the time) between my job in retail and being an athlete and representing my country. I found this balance while working in Chalhoub Group … I found the freedom of working remotely and delegating tasks, and also managing the team. I got the support from them to be able to do both,” Al-Maiman told Arab News.

She had previously worked for another company that had not given her the time to pursue her sports dream.

“There is support for us as Saudi women or Saudi youth … They keep creating opportunities for us to learn and to be bigger in these industries. This transformation would result (over the coming) years of great women and role models and (pave) the way for younger generations to come,” Al-Maiman said.
Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
AI Raises Alarms Over Long-Term Job Security
Saudi Arabia Maintains Ties with Iran Despite Israel Conflict
Russia Formally Recognizes Taliban Government in Afghanistan
Mediators Edge Closer to Israel-Hamas Ceasefire Agreement
Emirates Airline Expands Market Share with New $20 Million Campaign
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
Amazon Reaches Major Automation Milestone with Over One Million Robots
Meta Announces Formation of Ambitious AI Unit, Meta Superintelligence Labs
China Unveils Miniature Insect-Like Surveillance Drone
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Iran Executes Alleged Israeli Spies and Arrests Hundreds Amid Post-War Crackdown
Trump Asserts Readiness for Further Strikes on Iran Amid Nuclear Tensions
Iran's Parliament Votes to Suspend Cooperation with Nuclear Watchdog
Trump Announces Upcoming US-Iran Meeting Amid Controversial Airstrikes
Trump Moves to Reshape Middle East Following Israel-Iran Conflict
NATO Leaders Endorse Plan for Increased Defence Spending
U.S. Crude Oil Prices Drop Below $65 Amid Market Volatility
Explosions Rock Doha as Iranian Missiles Target Qatar
“You Have 12 Hours to Flee”: Israeli Threat Campaign Targets Surviving Iranian Officials
Oman Set to Introduce Personal Income Tax, First in Gulf
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Iran Intensifies Crackdown on Alleged Mossad Operatives After Sabotage Claims
Trump Praises Iran’s ‘Very Weak’ Response After U.S. Strikes and Presses Israel to Pursue Peace
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
We have new information and breaking details to share about what is shaping up to be a historic air campaign tonight
Six Massive Bombs Dropped on Fordow; Trump: 'A Historic Moment for the U.S., Israel, and the World'
Fordow: Deeply Buried Iranian Enrichment Site in U.S.–Israel Crosshairs
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Pakistan to nominate Trump for Nobel Peace Prize.
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
G7 Leaders Fail to Reach Consensus on Key Global Issues
Mass exodus in Tehran as millions try to flee following Trump’s evacuation order
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Netanyahu Signals Potential Regime Change in Iran
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
Iran Conducts Ballistic Missile Launches Amid Heightened Tensions with Israel
Iran Signals Openness to Nuclear Negotiations Amid Ongoing Regional Tensions
Shock Within Iran’s Leadership: Khamenei’s Failed Plan to Launch 1,000 Missiles Against Israel
×