Mada Receives Prestigious Award for Public Transport Payments Service in Saudi Arabia
Saudi Payments, also known as Mada, received the Best Payment Experience of 2023 award at the Seamless Middle East event for its public transport payments services in Saudi Arabia.
The system allows for cashless payments using Mada cards, contributing to the Kingdom's digital transformation goals.
Mada is a crucial pillar for digital payments in the Kingdom and is part of the Financial Sector Development Program, which aims for 70% of non-cash transactions by 2025.
Mada is operated by the Saudi Central Bank and offers solutions such as Saudi Arabian Riyal Interbank Express, SADAD, and Esal.