Under the title “Be’Jeweled,” the event, that runs until Dec. 10, has attracted collectors, designers, enthusiasts, and industry professionals, and includes workshops, panel discussions, a gem laboratory, and experiential events.
The exhibition was opened by Fahd Al-Rasheed, the chief executive officer of the Royal Commission for Riyadh City and chairman of the show’s organizing body the Saudi Conventions and Exhibitions General Authority.
Luxury brands from countries including the UAE, Bahrain, India, Switzerland, France, Turkey, Italy, Hong Kong, Thailand, Singapore, and the US, are exhibiting at the show alongside unique collections from Switzerland’s Jahan Jewellery, and the UK’s Yoko London.
SCEGA’s acting CEO, Amjad Shacker, said the show was an important platform that brought together luxury jewelry companies, traders, and brands under one roof to share knowledge and expertise.
The show aims to support Saudi designers, entrepreneurs, and startup brands, with 15 local jewelers featured, including Rutile Jewellery, Joory Diamonds, Al-Nukhba, and Renad Al-Amoudi’s one-piece-made watch inspired by Crown Prince Mohammed bin Salman.
The Jewels of Arabia booth houses a collection crafted by nine local designers and is a collaboration between Nuun Jewels, founded by Princess Nourah Al-Faisal, and Yasmeen Marzouq Jewelry.
Each designer has presented a piece of jewelry representing the reviving of the archeological treasures of the Arabian Peninsula and inspired by the Dadan civilization.