Simon Muller, CEO and co-founder of Sports Hub KSA, said of the approach to programs: “We want to give children a chance to do sports differently than in a school environment. There’s no pressure, it’s not in 45 minutes the teacher doesn’t have to teach something specific … the children can play in the time frame that they are with us.”

Sports Hub KSA is a Saudi Arabia-based agency that specializes in creating and delivering sports programs for stakeholders such as Inspire Sports, schools, families, and individual children aged between four and 10.

This year, for example, Inspire Sports organized a summer camp program, one of the first in the Kingdom after COVID-19, allowing children to interact with others their age.

Unlike other sports programs, Inspire does not urge competition or being the best, it rather sets a foundation for children to develop their skills while enjoying multiple activities and sports in one session.

Sports Hub KSA is a Saudi Arabia-based agency that specializes in creating and delivering sports programs for stakeholders such as Inspire Sports, schools, families, and individual children aged between four and 10.

“It’s a mix of sports, multi-sport is the core of our concept, it isn’t one single sport, children always need to explore different things and one sport can get boring after four or five sessions,” Muller said.

Muller believes that it is important to play with children especially “those aged between four and 10, as it is way more important than specializing in one sport.”

There can be five to eight sports or games in a session such as athletics, dodgeball, basketball, football, gymnastics, dance and yoga. “We are more focused on the game rather than the sport. “It’s very interesting that the children are interested in many different things.”

Muller said that yoga, which was done at least once a week, was quite popular in the program.

The three-hour summer program only offered apples, bananas, and water. “We just want to set examples and offer something healthy during our sessions to influence other parents and see what we are offering. We are also using social media channels to promote healthy eating,” he said.

Muller said that inclusivity is a major aspect of their programs, so the role of parents is important and coaches encourage them to be involved and present during sessions.

“Inclusion is a very important aspect of what we are doing, we don’t want to exclude anyone. We try to have games for children of different levels and age and development stages to have fun together,” Muller said.

“We are totally aware that what we are doing is something new and we as a company are new and we also know that trust is the most important thing for parents when they decide to send their children to programs, especially when the children are so young,” he said.

“Inclusion is a very important aspect of what we are doing, we don’t want to exclude anyone. We try to have games for children of different levels and age and development stages to have fun together,” CEO and co-founder of Sports Hub KSA said.

“So, we have open days where families can come with their children and just try it and see what we are doing but we also invite the parents all the time. The doors are completely open so parents can come in and see what we are doing at any time of the program,” he said.

“Everything is important at a young age, between three and six it’s very clear in the scientific world that this is the most important age in developing certain behaviors and having a positive association with certain things,” Muller said.

“The ultimate goal is that the children are with us, especially in the age group of four to nine, are with us for two to three years, and not just summer. When they spend couple of hours with us every week, their fundamentals are way more developed than other children that don’t have that opportunity,” he said.

Muller believes it is important for children in their early years to try different things. After the initial first few years enrolled in the sports program, children will then be able to choose the sports that they love.