Saudi Press

Saudi Arabia and the world
Tuesday, May 13, 2025

Saudi Arabia promotes Riyadh as fast-growing regional attraction hub

Saudi Arabia promotes Riyadh as fast-growing regional attraction hub

Local and international investors from more than 40 countries concluded their participation in a Middle East trade forum held in Riyadh on March 8.
The gathering, organized by the General Entertainment Authority in partnership with the Global Association for the Attractions Industry, sought to highlight the capital’s Discover Riyadh initiative, the next fast-growing attraction hub in the region.

Sector delegates attended eight panel sessions organized during the two-day forum, during which 45 international experts discussed issues related to improving the Kingdom’s entertainment industry.

An exhibition staged on the sidelines of the forum saw 24 local and international companies showcase their products and services.

The IAAPA Middle East Trade Summit included a vocational development program presented by the association’s Institute for Attractions Managers.
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