Ronaldo-Headlined Saudi Campaign Showcases 'Unreal' Calendar of Events
Saudi Arabia promotes itself as a global hub for sports and culture through its latest campaign featuring football icon Cristiano Ronaldo.
RIYADH: Superstar Cristiano Ronaldo is the face of a new Saudi Tourism campaign to highlight the Kingdom's diverse year-round events calendar, showcasing its growing reputation as a major sporting and cultural destination.
Branded 'Unreal Calendar,' the marketing initiative launched on Tuesday features a short video narrated by Ronaldo, who plays for Riyadh's Al-Nassr club.The 60-second clip showcases Ronaldo enjoying various top-tier sporting events hosted in Saudi Arabia, interwoven with scenes of him playing for Al-Nassr.
Concluding with several non-sporting cultural and heritage activities, Ronaldo declares: "I came for football, I stayed for more." The campaign aims to attract international visitors by emphasizing curated packages that facilitate travel across key locations such as Riyadh, Jeddah, and AlUla.Saudi Arabia has secured numerous prominent international events including the FIFA World Cup 2034, AFC Asian Cup 2027, Esports Olympics Games 2027, and Asian Winter Games 2029, solidifying its status as a central hub for large-scale sports events.
The country's events calendar includes the Esports World Cup, Formula 1 races, LIV Golf Riyadh tournaments, tennis matches, and the Saudi Pro League.Minister of Tourism Ahmed Al-Khateeb remarked: "Today, Saudi is cementing its place as a global destination that combines cultural authenticity, warm hospitality, and world-class events." The campaign marks Ronaldo's continued influence in promoting sports in the Kingdom since his 2022 move to Al-Nassr.
Having recently extended his contract through 2027, he expressed admiration for Saudi Arabia's balance between honoring its heritage and building towards the future.Saudi Vision 2030 is driving investment into becoming a global sporting and cultural destination by committing $800 billion to tourism, with projections indicating that it will reach a market value of $22.4 billion by 2030 and contribute $16.5 billion to gross domestic product.
Branded 'Unreal Calendar,' the marketing initiative launched on Tuesday features a short video narrated by Ronaldo, who plays for Riyadh's Al-Nassr club.The 60-second clip showcases Ronaldo enjoying various top-tier sporting events hosted in Saudi Arabia, interwoven with scenes of him playing for Al-Nassr.
Concluding with several non-sporting cultural and heritage activities, Ronaldo declares: "I came for football, I stayed for more." The campaign aims to attract international visitors by emphasizing curated packages that facilitate travel across key locations such as Riyadh, Jeddah, and AlUla.Saudi Arabia has secured numerous prominent international events including the FIFA World Cup 2034, AFC Asian Cup 2027, Esports Olympics Games 2027, and Asian Winter Games 2029, solidifying its status as a central hub for large-scale sports events.
The country's events calendar includes the Esports World Cup, Formula 1 races, LIV Golf Riyadh tournaments, tennis matches, and the Saudi Pro League.Minister of Tourism Ahmed Al-Khateeb remarked: "Today, Saudi is cementing its place as a global destination that combines cultural authenticity, warm hospitality, and world-class events." The campaign marks Ronaldo's continued influence in promoting sports in the Kingdom since his 2022 move to Al-Nassr.
Having recently extended his contract through 2027, he expressed admiration for Saudi Arabia's balance between honoring its heritage and building towards the future.Saudi Vision 2030 is driving investment into becoming a global sporting and cultural destination by committing $800 billion to tourism, with projections indicating that it will reach a market value of $22.4 billion by 2030 and contribute $16.5 billion to gross domestic product.
