Saudi Press

Saudi Arabia and the world
Saturday, Jun 21, 2025

Revealed: the most valuable brands in Saudi Arabia, the UAE

Revealed: the most valuable brands in Saudi Arabia, the UAE

Telecom giants dominate the inaugural BrandZ ranking for companies from the Gulf's two biggest economies

Saudi telecom giant, STC, has been named the most valuable brand, worth $9.7 billion, in an inaugural list for the UAE and the Gulf kingdom.

The BrandZ Top 30 ranking was released by WPP and Kantar, features a combined value of $50 billion and includes consumer-facing brands from across a range of categories, from food to energy.

The inaugural BrandZ ranking includes consumer-facing brands from across a range of categories with a combined value of $50bn

For the study, over 12,000 consumers were interviewed about 300+ brands across 19 categories.

Telecom providers and banks contribute 70 percent ($35 billion) of the combined brand value with STC topping the ranking due to "its scale and strength, as well as bold new communications initiatives and a strong sense of brand purpose".

UAE-based Etisalat ($5.2 billion) was ranked second followed by Saudi bank Al Rajhi ($4.7 billion) and the UAE's biggest lender FAB ($3.9 billion).



Emirates ($3 billion) completes the top five and is the only airline in the ranking.

HungerStation (25th with a value of $488 million) is the youngest brand and the only lifestyle platform in the top 30. During the coronavirus pandemic, the brand has offered free delivery of groceries and pharmacy products to its customers.

The top 10 also included Saudi food firm Almarai ($2.8 billion), Saudi lender NCB ($2 billion), retailer Jarir Bookstore ($1.9 billion), Dubai-based real estate brand Emaar ($1.8 billion) and Saudi telco Mobily ($1.7 billion).

The ranking report said many brands have adapted their communications to reflect the developing role of women in the region and in the corporate world.



Banks in particular have placed women at the heart of their brand building efforts, with Samba (15; $901 million) offering dedicated branches for women and becoming the first banking group with a female CEO in Saudi Arabia.

David Roth, CEO of The Store WPP, EMEA and Asia and chairman of BrandZ, said: “It’s clear that there are huge opportunities in the region for brands that can adapt to new and dynamic markets and meet fast-changing consumer needs. Creating value by developing meaningfully different, valuable and responsible brands in the region is good for consumers, economies, businesses, employers and shareholders alike.”

Amol Ghate, CEO Middle East, Insights Division, Kantar, added: “We see brands that have a long history in the region, as well as new and upcoming brands that are influencing the way we live, shop, eat and travel.

It’s an exciting time as new innovative brands collide with old, but what they have in common is a desire to meet the demands of a changing society. At the same time, brands have had to adapt quickly during the global pandemic to meet customer needs and support local communities at a time of crisis.”

Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
G7 Leaders Fail to Reach Consensus on Key Global Issues
Mass exodus in Tehran as millions try to flee following Trump’s evacuation order
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Netanyahu Signals Potential Regime Change in Iran
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
Iran Conducts Ballistic Missile Launches Amid Heightened Tensions with Israel
Iran Signals Openness to Nuclear Negotiations Amid Ongoing Regional Tensions
Shock Within Iran’s Leadership: Khamenei’s Failed Plan to Launch 1,000 Missiles Against Israel
Trump's Anti-War Stance Tested Amid Israel-Iran Conflict
UK Deploys Jets to Middle East Amid Rising Tensions
Exiled Iranian Prince Reza Pahlavi Urges Overthrow of Khamenei Regime
Wreck of $17 Billion San José Galleon Identified Off Colombia After 300 Years
Iran Launches Extensive Missile Attack on Israel Following Israeli Strikes on Nuclear Sites
Israel Issues Ultimatum to Iran Over Potential Retaliation and Nuclear Facilities
Black Box Recovered from Air India Crash Site
Coinbase CEO Warns Bitcoin Could Supplant US Dollar Amid Mounting National Debt
Trump to Iran: Make a Deal — Sign or Die
Operation "Like a Lion": Israel Strikes Iran in Unprecedented Offensive
Israel Launches 'Operation Rising Lion' Targeting Iranian Nuclear and Military Sites
Israeli Forces Intercept Gaza-Bound Aid Vessel Carrying Greta Thunberg
IMF Warns of Severe Global Trade War Impacts on Emerging Markets
Syria to Reconnect to Global Economy After 14 Years of Isolation
Israel Confirms Arming Gaza Clan to Counter Hamas Influence
Global News Roundup: From Ukraine's strategic military strikes and Russia's demands and Tensions Escalate in Ukraine, to serious legal issues faced by Britons in Bali and Trump's media criticism, the latest developments highlight a turbulent landscape
U.S. Reduces Military Presence in Syria
Trump Demands Iran End All Uranium Enrichment in Nuclear Talks
Iran Warns Europe Against Politicizing UN Nuclear Report
Paris Saint-Germain's Greatest Triumph Is Football’s Lowest Point
OPEC+ Agrees to Increase Oil Output for Third Consecutive Month
Turkey Detains Istanbul Officials Amid Anti-Corruption Crackdown
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
EU Central Bank Pushes to Replace US Dollar with Euro as World’s Main Currency
European and Arab Ministers Convene in Madrid to Address Gaza Conflict
U.S. Health Secretary Ends Select COVID-19 Vaccine Recommendations
Trump Warns Putin Is 'Playing with Fire' Amid Escalating Ukraine Conflict
India and Pakistan Engage Trump-Linked Lobbyists to Influence U.S. Policy
U.S. Halts New Student Visa Interviews Amid Enhanced Security Measures
Trump Administration Cancels $100 Million in Federal Contracts with Harvard
SpaceX Starship Test Flight Ends in Failure, Mars Mission Timeline Uncertain
King Charles Affirms Canadian Sovereignty Amid U.S. Statehood Pressure
×