Saudi Press

Saudi Arabia and the world
Wednesday, Jul 02, 2025

Muscat meat giant becomes first carbon neutral company in Oman

Muscat meat giant becomes first carbon neutral company in Oman

How Muscat Livestock & Trading is combatting cattle fears over greenhouse gases with Climate Neutral Now commitment

Muscat Livestock & Trading (MLS) has become the first carbon neutral company in Oman.

MLS has committed to the United Nations’ Climate Neutral Now initiative - estimating, reducing and compensating its greenhouse gas emissions in an effort to make no net release into the atmosphere.

This is quite a commitment, given that cattle is the number one agriculture source – around 14.5 percent - of greenhouse gases worldwide.


Consultant Paul Ross, told Arabian Business: “Cattle gets a bad wrap as an unfriendly producer of climate-changing greenhouse gas and cows can actually be part of the climate change solution.

“With the escalating effects of climate change, that’s why people are being encouraged to eat less beef and turn vegan. They say it’s an unsustainable diet in a world where the population is expected to hit 10 billion by 2050, but giving up meat is not an environmental panacea or blueprint solution.

“The bigger issue is shrinking livestock’s carbon hoofprint. If you look at India, it’s got the world’s largest cattle population, but it’s got the lowest beef consumption of any country, so cows live longer and therefore emit more methane over their lifetime.”

Founded in 2008 by father and son Abdul Majeed and Naveed Ahmed in Oman, MLS is one of the sultanate’s leading procurers, processors, and marketers of beef, lamb, and mutton.

MLS has joined stakeholders from around the globe that have promised to effectively help implement the Paris Agreement to accelerate the change needed to reach greenhouse gas emission neutrality by 2050, while also supporting the achievement of the Sustainable Development Goals.

“Climate change is happening and action is needed now,” said Salim Ahmed Sultan Al’Dighaishi, director, MLS.

“It is more important than ever to engage everyone in global climate action and to collaborate towards a climate neutral world. We hope that by joining a UN level international campaign we will encourage other organisations in Oman to understand the vital importance of measuring, reducing and offsetting carbon emissions to help tackle climate change now and create a more sustainable future.”

Pre-Covid, MLS was operating as a business to business brand. Nadeem Ahmed, director MLS, revealed that, during the Covid-19 pandemic, a switch to ecommerce with a more consumer-led focus, saw traffic to the company’s online store, which was launched in mid-July, recognised in the top two percent of stores by global outfit Shopify.


“We are aware the environmental footprint of cattle has been a contentious issue but with sustainability initiatives such as Climate Neutral Now there’s a realisation that the beef industry is making an effort to head in the right direction,” said Ahmed.

MLS is also offsetting its emissions through the purchase of a wind energy project in Mongolia, while Ahmed revealed the company is advocating a reduction in food waste by using secondary cuts.

He explained: “We work with our farmers to grow animals and we use the whole animal as well as educating chefs and consumers.

“Prime cuts we all know and love, but secondary cuts can be just as delicious. These underutilised pieces of meat are also a cut above.”

Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Emirates Airline Expands Market Share with New $20 Million Campaign
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
Amazon Reaches Major Automation Milestone with Over One Million Robots
Meta Announces Formation of Ambitious AI Unit, Meta Superintelligence Labs
China Unveils Miniature Insect-Like Surveillance Drone
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Iran Executes Alleged Israeli Spies and Arrests Hundreds Amid Post-War Crackdown
Trump Asserts Readiness for Further Strikes on Iran Amid Nuclear Tensions
Iran's Parliament Votes to Suspend Cooperation with Nuclear Watchdog
Trump Announces Upcoming US-Iran Meeting Amid Controversial Airstrikes
Trump Moves to Reshape Middle East Following Israel-Iran Conflict
NATO Leaders Endorse Plan for Increased Defence Spending
U.S. Crude Oil Prices Drop Below $65 Amid Market Volatility
Explosions Rock Doha as Iranian Missiles Target Qatar
“You Have 12 Hours to Flee”: Israeli Threat Campaign Targets Surviving Iranian Officials
Oman Set to Introduce Personal Income Tax, First in Gulf
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Iran Intensifies Crackdown on Alleged Mossad Operatives After Sabotage Claims
Trump Praises Iran’s ‘Very Weak’ Response After U.S. Strikes and Presses Israel to Pursue Peace
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
We have new information and breaking details to share about what is shaping up to be a historic air campaign tonight
Six Massive Bombs Dropped on Fordow; Trump: 'A Historic Moment for the U.S., Israel, and the World'
Fordow: Deeply Buried Iranian Enrichment Site in U.S.–Israel Crosshairs
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Pakistan to nominate Trump for Nobel Peace Prize.
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
G7 Leaders Fail to Reach Consensus on Key Global Issues
Mass exodus in Tehran as millions try to flee following Trump’s evacuation order
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Netanyahu Signals Potential Regime Change in Iran
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
Iran Conducts Ballistic Missile Launches Amid Heightened Tensions with Israel
Iran Signals Openness to Nuclear Negotiations Amid Ongoing Regional Tensions
Shock Within Iran’s Leadership: Khamenei’s Failed Plan to Launch 1,000 Missiles Against Israel
Trump's Anti-War Stance Tested Amid Israel-Iran Conflict
UK Deploys Jets to Middle East Amid Rising Tensions
Exiled Iranian Prince Reza Pahlavi Urges Overthrow of Khamenei Regime
Wreck of $17 Billion San José Galleon Identified Off Colombia After 300 Years
Iran Launches Extensive Missile Attack on Israel Following Israeli Strikes on Nuclear Sites
Israel Issues Ultimatum to Iran Over Potential Retaliation and Nuclear Facilities
×