Saudi Press

Saudi Arabia and the world
Saturday, Feb 22, 2025

Meet the British tech entrepreneur who wants to shake up the Gulf oil sector

Meet the British tech entrepreneur who wants to shake up the Gulf oil sector

Ahmed Hadid, co-founder and CEO of Hybird, says AI could help energy companies shave routine inspection costs during the Covid-19 crunch

A British entrepreneur is planning to bring robotics to the Gulf’s oil refineries, saving companies billions of dollars in routine maintenance.

Ahmed Hadid, co-founder of artificial intelligence (AI) startup Hybird, already has oil giants ADNOC and Aramco on his books through a deal with global tech firm SAP.

The 27-year-old engineer says Hybird uses a combination of drones, laser scanners, DSL cameras and mobile phone data to save regional firms millions on costly turnaround programmes – where refineries are offline while plants are inspected and revamped.



“It usually takes three years and thousands of people to inspect a plant. With our computer vision technology they can take a reality model of the asset before the turnaround, rather than trying to assimilate PDFs and drawings,” Hadid told Arabian Business.

“When you look at brownfield sites – facilities that have been around for 20 to 50 years – sometimes they don’t even have CAD models available, so they are literally using 2D drawings,” he added.

The entrepreneur, who has so far raised $1.4 million in venture capital, claims Hybird can reduce unplanned downtime by 60 percent and planned downtime by 30 percent.

Established in 2015, Hybrid was founded when Hadid and his co-founder grew out a project from University College of London where they studied mechanical engineering.

“We came up with this theory for our master thesis using aerial robotic systems,” said Hadid.

“On our development journey we realised that the industry is overloaded with hardware… so we expanded into digitisation. We realised the big issue is not collecting the data – it’s about what do you do with it after you’ve captured it,” he added.

The concept of data collection and analysis is what drives Hybird’s asset maintenance programmes today.

“We are specialists in computer vision, which is an interdisciplinary field of AI, focused on providing computers, machines and robots with the ability to understand digital images and videos,” said Hadid. “It was introduced with the goal of understanding and automating tasks that currently rely on human visual systems.”

Hybird technology automates and reduces error in mundane tasks involved in maintenance and inspection, as well as preventing and detecting pipe corrosion, paint flaking, displacement or oil leaks.

“I’m pretty sure 100 per cent of oil companies in the Middle East will soon be using AI for maintenance,” said Hadid, who is also an advisor at the UK’s National Centre for Nuclear Robotics (NCNR).“The benefits are clear, such as reducing the cost of inspection and downtime.”

The Hybird entrepreneur estimates that global oil and gas unplanned downtime costs global companies around $500 billion per annum and that 25 percent of that market is in the Middle East.

“There are huge savings to be realised by the asset owners and managers and we are super excited by the growth opportunities,” said Hadid, adding that the firm will open an office in Dubai in 2021.

“The COVID crisis has adversely affected every global market and every industry. The oil and gas market has been dealt an especially devastating blow,” said Hadid.

“Companies are putting more emphasis on the strategic value of asset optimisation in an attempt to carefully balance maintenance and costs.”

Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Saudi Arabia and the United States Strengthen Ties Amid Global Developments
Saudi Arabia Hosts Global Conference to Promote Islamic Unity
The Impact of Artificial Intelligence on Education and Child Development
Saudi Arabia Announces Competition for Best Founding Day Outfits
Saudi-EU Food Security Officials Hold Talks to Strengthen Collaboration
Putin Expresses Gratitude to Saudi Crown Prince for Hosting US-Russia Talks
UK and Saudi Arabia Enhance Collaboration in Innovation and Technology
Denmark's Embassy in Riyadh Showcases Danish Cuisine with Saudi Influence
Saudi Artist Salman Al-Amir Unveils 'Tafawut' Exhibition in Riyadh
Saudi Arabia Offers Condolences to Kuwait Following Military Exercise Fatalities
Saudi Ministry of Islamic Affairs Completes Ramadan Preparations in Madinah
Etidal Secretary-General Hosts UN Counter-Terrorism Director in Riyadh
ADNOC Drilling Targets Over $1 Billion in Investments for 2025 Amid Gulf Expansion Plans
Derayah Financial Achieves Remarkable Growth in Saudi Brokerage and Asset Management
Saudi Arabia Shortlists 30 Firms for Mining Licenses in Eastern Province and Tabuk
Saudi Foreign Minister Engages Counterparts at G20 Meeting in Johannesburg
Oil Prices Decline Amid Rising US Inventories
Saudi Arabia's NDMC Plans Green Bond Issuance by 2025
Moody’s Affirms Egypt’s Caa1 Rating Amid Positive Economic Outlook
Oman and Saudi Arabia Strengthen Economic Ties with New Agreements
Saudi Arabia Investments Propel Expansion of Qurayyah Power Plant
Saudi Capital Market Authority Advances SPACs and Direct Listings
Global Energy Leaders Gather in Riyadh for Symposium on Energy Outlooks
Al-Ahsa Region Sees 500% Growth in Tourism as Saudi Arabia Prioritizes Development
Saudi Arabia Advances Entrepreneurial Ecosystem in Al-Ahsa with New Agreement
King Salman Approves Official Saudi Riyal Symbol
Saudi Credit Card Lending Reaches $8.4 Billion Amid Digital Payment Expansion
King Salman Approves Official Symbol for Saudi Riyal
Putin Thanks Saudi Crown Prince for Facilitating U.S.-Russia Discussions
Saudi Foreign Minister Attends G20 Meeting in Johannesburg
Saudi Arabia Prepares for Nationwide Founding Day Celebrations
Inauguration of Hira Park and Walkway Enhances Jeddah's Urban Landscape
Crown Prince Hosts Leaders for Informal Meeting in Riyadh Amid Gaza Rebuilding Plans
Saudi Official Highlights Achievements and Media's Role in National Transformation
Three Expatriate Women Arrested for Prostitution in Riyadh
Saudi Arabia's Diplomatic Evolution Highlighted at Saudi Media Forum
Healthy Eating and Preparation Essential for Ramadan Fasting
Saudi Arabia and Japan Forge Sustainable Textile Partnership
Advanced Limb Surgery Restores Mobility in Pediatric Cancer Patient
Jeddah Event Explores AI's Role in Boosting Saudi Arabia's SME Sector
UN Representative Highlights AI's Role in Perpetuating Gender Stereotypes
Saudi and Jordanian Leaders Discuss Enhanced Security Cooperation in Amman
Saudi British Society Honors Cultural Bridge-Builders at London Gala
Saudi Media Forum 2025 Explores AI's Role in Modern Journalism
Saudi Arabia's Saqer Al-Moqbel Appointed as WTO General Council President for 2025–2026
Saudi Deputy Ministers Engage in Diplomatic Discussions with U.S. and Dutch Officials in Riyadh
Saudi Arabia to Launch Iftar Program in 61 Countries During Ramadan
Saudi Visitors Expected to Spend £942 Million in UK During 2025
Saudi Arabia Gifts Kaaba's Kiswah to Uzbekistan's Center of Islamic Civilization
Digital Cooperation Organization Concludes Fourth General Assembly with Multiple Agreements
×